2012 l 'oreal China sales have forged ahead

Recently, the world's largest cosmetics company l 'oreal released annual report, the company in total sales in China. One hundred million yuan, than growth. Two percentage points. At the same time, this also is the company the first consecutive years of double-digit growth. With the classic slogan 'you're worth it' and is deeply rooted in the hearts of the people of l 'oreal success is definitely not an accident, they rely on the outstanding product effect, strong enterprise strength and perfect brand advantage, in the mainland, especially in the well-paid white-collar workers are enjoying great popularity in the early and middle income class is. They take the lead in building professional man care products also won a large number of consumer groups, to further expand the lead in the colleague industry. On advertising, publicity and promotion, l 'oreal is spare no effort, successively invited gong li, fan bingbing and other world famous winner do endorsements, such as li yuchun, disappointment, Daniel wu also mining familiar idol of youth 'is to speak, can say whether age phase or image temperament, l 'oreal has the brand rooted in the old age to the age of teenagers, it is no wonder that l 'oreal years of sales. In addition to publicity, l 'oreal continuously introduce the skin care product also is many people sought after object, you might say this hype, but if it doesn't work, who will go to buy, new alone this, other cosmetic brands are in the shade. Excellent design team to ensure the l 'oreal absolute authority in the cosmetics industry, it is no wonder that the vane of olay will also look at l 'oreal to set their own products, cosmetic industry appears overlord flag has changed tune, flower l 'oreal. Compared with l 'oreal swagger, mainland cosmetics also come from behind to win, just don't be blinded by immediate profits, and the quality of cast aside. L 'oreal internal strength is a mainland cosmetic enterprises must learn a great effort to learn, but success is not in a moment, the somebody else the capability of one hundred also is not to say that learn to learn. Let's put the dail the solid basic skills. www。 hzpzs。 Net editor: xiao sun editor: note: henan