Three new trends in cosmetic packaging in 2021

Packaging is very important for cosmetics.

After all, the first thing consumers see is the appearance of the product. For a new generation of young consumer groups, sometimes they love cosmetic packaging even more than the cosmetics themselves. They often buy a bottle or jar with a high-value appearance. Products that are not needed.

According to a report recently released by Marketsand Markets, the world’s second largest market consulting company, the global cosmetics packaging market is expected to grow from USD 49.4 billion (approximately RMB 345.51 billion) in 2020 to USD 60.9 billion (approximately RMB 4259.4) in 2025. Billion).

The report pointed out that the rapid development of the global cosmetics packaging industry is mainly due to the growing global demand for cosmetics. What are the new trends in cosmetic packaging in 2021?

Cross-industry joint name, highlighting interesting and topical

In the past two years, there have been endless cross-border joint incidents in the beauty industry.

Many people say that routines have been played badly. Although the cross-border co-branding method is no longer worth touting, but for the appearance of cosmetics packaging, it is indeed a shortcut to realize creativity, and it can also be quickly grasped. Consumers' attention, the thousands of unions between different things mean that almost limitless possibilities can be created.

Shu Uemura and Pokémon once launched a joint beauty product. It must be said that this wave of nostalgia by Shu Uemura has played very well. The IP of Pokémon has always been very popular, whether it is animation or games, it is widely loved by young consumers, especially for a group of post-90s.

The outer packaging of this series of co-branded cosmetics uses simple lines to draw Pikachu, which looks like a stick figure drawn on a notebook as a child, which makes consumers full of memories.

In addition, NetEase Yanxuan and Huluwa launched 7 co-branded products, each of which corresponds to 7 calabashes. The pattern of the calabash is printed on the product, and the color of each beauty product is similar to the main color of the calabash Coordination, let consumers shine, and can't help but buy and buy.

Environmentally friendly and sustainable packaging

In recent years, with the prevalence of the beauty economy, the demand for beauty products has risen sharply. The global cosmetics market share exceeded US$500 billion in 2019, which contains the consumption of indispensable packaging resources. The environmental sustainability of the brand poses a challenge. More and more beauty brands are paying more attention to the sustainable development of the environment while pursuing product sales.

Environmental protection is the most discussed topic today. Nowadays, a large number of young Chinese consumers have become more and more aware of environmental protection. In order to express their support for environmental protection and their contributions and behaviors to environmental protection, they Will be happy to buy such cosmetics.

For example, L'Oréal Group and Albéa announced that they will jointly launch cosmetic tube packaging, and stated that the technology will accept multiple tests of Life Cycle Analysis environmental testing, first applied to La Roche-Posay's new 200ml moisturizing sunscreen lotion.

According to foreign reports, some brands have developed a technology that uses bacterial cellulose to make plastic instead of packaging paper for cosmetics. Bacterial cellulose, also known as 'microbial cellulose', has relatively good biocompatibility and degradability, and is a cutting-edge technology to reduce environmental pollution.

Environmentally-friendly packaging is an inevitable trend in the development of cosmetic packaging, and it is also an important technology for cosmetic brands to enhance their competitiveness. In the future, environmental protection will play a huge role in the competitiveness of cosmetics brands.

Antiviral packaging is the trend

According to public reports and incomplete statistics, since July, my country has repeatedly found new coronaviruses on imported frozen food packaging. Studies have shown that viruses survive best on plastic surfaces. Under normal environmental conditions, viruses that can only survive for three hours in the air can survive on plastic for about three days.

With the outbreak of the epidemic in 2020, consumers will worry that the products they come into contact with are not clean, and cosmetics are no exception. Therefore, anti-viral packaging may become a trend.

'Packaging News' magazine and US Sun Chemical (Sun Chemical) conducted a survey, according to the feedback of 267 readers, they are willing to spend more money to buy products with protective packaging.

Some researchers have added cinnamon essential oil to cosmetic packaging and found that it can decompose the outer cell membrane and mitochondria of bacteria, making the bacteria permeable and finally decomposing.

In addition, a new study by University College London has discovered an anti-viral coating, which is made of tiny gold clusters embedded in crystal violet polymer. Under light, crystal violet will produce an anti-viral coating. Active oxygen kills bacteria by destroying the protective film and DNA of bacteria, which can prevent cross-infection after people come into contact with the product, and play a very important role in the epidemic period.

In this special environment, the packaging of antiviral cosmetics is promising in the future.