The importance of cosmetic packaging design

In modern tells the development of The Times, people's cultural level is higher and higher, the aesthetic idea increases, consumers' feeling first is the color of the object, then the shape, packaging design and bright color boldly, will be particularly conspicuous, strong impact force, the design of the packaging only connected with social culture and trend time attention by people, will have broad acceptance of group, in the commodity sale, we cannot deny that media advertising guiding role, on the shelf, enterprise want to occupy the market effect of high efficiency, must pay attention to product sales packaging image elements in performance. Packaging market shelf impact of visual performance, is the important factor affecting the product sales. Therefore attaches great importance to the product packaging visual advertising, make the packaging form the active force of table now, no doubt is an important measure of commodity marketing strategy. Packaging design is the source of 'packaging industry is a kind of creation, wisdom, information, technology, integration of the professional and very strong artistic activities. Packaging played a protection products, convenient storage and transportation in the process of circulation, promote sales, the packaging is the brand concept, product characteristics, comprehensive reflection of consumption psychology, affect the consumers to buy. We believe that the packaging is an effective method for building products and consumer affinity, the economic globalization today, the packing has been integrated with the product. Packaging as a way to realize the commodity value and use value, in the field of production, circulation, sales and consumption, plays a very important role, is an important topic of the corporate world, the design had to focus on, the functions of packaging is to protect the goods, convey commodity information, convenient use, easy to transport, promote sales, increase product added value. From a broader perspective, the development of packaging design concept of covering materials, shape, printing, visual communication design elements, and is stereo and diversification of packing design, is a multidisciplinary achieve mastery through a comprehensive study of a comprehensive discipline. Cosmetics packaging design should be on the surface of the bottle shape, bottle packaging, material qualitative, texture, color design, the outer packing box shape and box surface decoration and even complexion font design, photography, and other elements.