The $2018 cosmetics packaging trends, did you really grasp the essence?

For young consumer market, cosmetics brand 'war' on environmental protection packing have already begun, all these you get here?


2018 just coming soon, beauty makeup industry bellwether has been highlighted.


in 2017 by the end of each spring card are scrambling to appear, want to be in fashion on the matter, however, when launching products brands, rather than the product quality, may be on the packaging also started to use the machine carefully, after all, cosmetic appearance level is the key to decide whether people walk past.


so, 2018 how to win more attention on the product packaging?


not long ago, the British Westminster has released five big or will affect the future years of global packaging trends. The summary of trends in the 2018 years of packing, can be said to reflect the current and future global and all major areas of consumer attitudes, shopping habits, etc.


the trend of the Chinese are involved how to deal with plastic box of e-commerce security, etc. , and these challenges and opportunities must be in the coming months or even years directly affect packaging market and related manufacturers, brands, retailers and so on.

1, environmental protection packing
the disposable culture will gradually become a consensus, the packing of the product will be in order to reduce the waste of the global food and products and play a major role.
the brand need to take action now, to use packaging as communication channels, leading consumers to better understand the benefits of packaging, from all areas to extend the shelf life of food all over the world to provide the basis of effective security products.
2, electronic packaging,
as more and more consumers to accept the network shopping, the packaging will be in between brands and consumers play a key role in e-commerce experience.
online shopping becomes more and more popular all over the world, also can be seen everywhere in the world's market. Although the main advantage of online shopping is convenient, but consumer expectations and more from their favorite brands.

when you design good packaging needs online browsing, home or freight packaging need to open, the electronic commerce of packaging experience must reflect consumers expect when shopping in the shop.


3, concise label 2. 0


to guide the decisions of consumers to buy the packaging design, brand will refuse to provide too little or too much information, because this may allow shoppers to take more confused information involved.

but when consumers been beset by information overload, may produce resistance to the brand.
the design principle of 'essentialism' patched up when consumer is open minded and confident buying decision is inevitable ambivalence.
brand must bring packaging design is a new generation of clean label, for consumers in the increasingly busy retail environment provide a moment of calm, clear. Simple and clear, is bound to in the society of the increasingly busy forming a desire.
4, protect Marine
in the world floating in a sea of plastic packaging will be a catalyst, prompting brand under the condition of consumers can understand and implement the background to reconsider product packaging material.
for different types of consumer safety promotion, packaging which affect shopping decisions. Brand communicate only through efforts to overcome the increasing consumption.
in order to make the plastic away from the ocean, need new efforts on circular economy, to ensure that more environmentally friendly packaging materials have been put into use.
5, modern packaging
brand will focus on the packaging form of contemporary feeling, to attract young consumers less difficult to look at the store aisle.
made of transparent material packaging can create a feeling of openness and trust, and in line with the millennium generation of consumer interest -- — More fresh and healthy. With modern design, recyclable, and unique appearance can also attract young consumers.
at present, the environmental design for cosmetic industry is more of a gimmick, to really isn't much of a brand.
for recyclable materials, costs, and printing of practical problems such as the brand to do environmental protection packing. Big companies such as procter & gamble that do not, however, the amount of such part of and can be recycled is small, so the practice effect in the cosmetics industry is negligible.
in electronic packaging, to the design of the recycled, in the future, this trend is likely to strengthen, certainly also is worth promoting.
2018 packaging trends key
bring about packing will be on reduce global food and waste products play an important role;

bring online brand need to consider their packaging can promote its consumer electronics shopping experience;


bring brand passed clean concise packaging information will be sought after by consumers who like minimalism;


bring brand from the packaging can be done to contribute to the Marine environmental protection, and will affect the next generation of the circular economy;

bring modern packaging style will appear more prominently in the central department store.