Procter & gamble's choice

Since years, procter & gamble to recover, safeguard, olay brand media buy their business works, the television advertising media agency will buy business to WPP group mediacom media. Recently, p&g frequently price negotiations with each big television station, seesaw battle is fierce. End of the year, on the eve of the Olympic year, Beijing television advertising price had a significantly improved. Procter & gamble price increases for the Beijing television station do not accept, both sides held talks. Due to the platform of the 'strong', talks broke down eventually, p&g's advertising was once the major exit Beijing television channel. As Olympic fever heat, procter & gamble found no television advertising support Beijing market, and then find a platform to continue negotiations, procter & gamble eventually compromise. End of the year, Shanghai media group's major television channel advertising increase is larger, p&g does not accept, the price negotiation with Shanghai, Shanghai 'follow' the practice of Beijing TV station, fast price concessions, not talks fail, p&g's advertising out of Shanghai television channel. Thought the economic crisis makes the price of a television system a bit, didn't think of such a 'steel plate' Shanghai market for p&g don't give in. The end of year, p&g greater China media director indians PangZhiYi farewell service years old club, formed a media consultancy. PangZhiYi working in China for years, has been personally traders CCTV gold ( ,。 ,。 %) Time of bidding. His surprise departure, make the industry more than a lot of conjecture. As PangZhiYi departure, successor americans Sameer Singh is bound to change the way of media operations.