Procter & gamble nerve in shampoo market l 'oreal to pick?

Under the haze of the financial crisis, brewing in the global cosmetics company l 'oreal finally put into action, into procter & gamble in China shampoo market of the masses. As the earnings decline, procter & gamble began medicine makeup products, at the same time, the industry also believe that the high-speed expansion in high-end cosmetics market. Reporter discovery, l 'oreal, the release of shampoo almost covers all kinds of product price positioning and product capacity of p&g's brands positioning range. According to statistics, China's public shampoo market capacity of about one hundred million yuan, ros % ~ %, is worthy of the name 'magnets'. And procter & gamble's rejoice, pantene, head and shoulders, vs, ica and so on a shampoo brand has taken close to fifty percent of the market; The second is that unilever, c-bons as well as the emerging Chinese companies overlord and la. For l 'oreal shampoo market, procter & gamble ( China) Foreign affairs senior manager Zhang Qunxiang said yesterday that p&g welcome competition, and have confidence to win in the competition. Procter & gamble of newly released in the fourth quarter earnings ( As of the date) , according to the quarter net profit of company. $, % year-on-year drop. At the same time, p&g % sales for the quarter fell to $. Instead, l 'oreal in the first half of the annual report shows, achieving global sales of l 'oreal group. Hundred million euros, year-on-year growth. %。 Facing down the performance of a competitor's siege, and procter & gamble had to take measures to improve performance. Month since p&g chief executive Robert McDonald publicly disclosed, company plans to improve the margin is very clear: p&g will pass in some exploration is still in the low field sales force to achieve profit growth, the company plans to in pharmacies sell its beauty products; At the same time expanding sales network. In fact, except to expand marketing channels into the pharmacy, procter & gamble in the high-end cosmetics market acquisitions and expansion of ideas has been the industry more and more to see. An industry analysis report, procter & gamble that may be of interest to the company including kao, shiseido and estee lauder relatively high-end cosmetics brand.