Luxury brands sustainable packaging

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by：Lisson 2020-10-22

The beauty industry in general is driven image, the effect of packing is very big. Now, however, a luxury cosmetics consumers want to buy the product packaging should be recycled and biodegradable. Beauty marketers is generally believed that cosmetics company, especially luxury brands have unshirkable responsibility for environmental protection. Well-known brands and their customers tend to care more about the product packaging is ecology. Some luxury brands have begun to strive for sustainable development. Although still have a lot of cosmetics in the use of luxury package, for the use of metallic glass, metal, plastic and thick wall packaging recycling is extremely difficult. But, clearly, expensive packaging is no good to the environment. Mentioned on the agenda of sustainable development. Send the international believes that the biggest luxury goods packaging is the development trend of the development of sustainable packaging. Due to the luxury brand owners will continue to focus on its luxury appearance packaging, they will be more inclined to use environmentally friendly packaging and materials. , according to a report in the 'environmental leaders' sustainability world luxury cosmetics have pay more and more attention to packing. In sustainable packaging roundtable meeting will start in February, sustainability become important issues. The participants agreed that packaging design should reflect, reuse and recycle, instead of the traditional ways to reduce packaging and circulation. Many luxury brands have begun to explore sustainable packaging options. In addition, to reduce the large number of packages, as well as the formula.

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