Jinan man skin care concept

Silver in mid-may, the reporter is in jinan, esteeming harmony, people's shopping malls and quancheng square near the jinan men use protect skin to taste the characteristic has carried on the questionnaire survey. Accept the investigation of someone, for all men, valid questionnaires taken back. The results showed that age distribution on: - At the age of someone, - Someone, - Someone, anyone over the age of. Its occupational structure is: the students, staff, managers supervisor, professional sales people and others. Monthly income status: RMB, - They judged the yuan, - They judged the yuan, yuan of above. Statistical survey, most respondents use intermediate products. 53. 1% of respondents buy skincare products cost about 100 yuan a year. 55% of respondents can accept the price in 30 yuan cleanser, 39. 4% of respondents can accept 31-80 yuan to protect skin to taste. Local brands than dabao city share to other brands, the accumulation of decades of brand and low price to make the number of respondents had used or are using dabao to % of the total number. Nivea, mentholatum, soft, l 'oreal become four major brands in the intermediate product, one or more products using the four brand of respondents totalling 70. 3%. Value to wash protect product oil men skin problem is the most prominent characteristic is grease is secreted exuberant, pore is bulky. So the effect of men to wash protect product requires more than just clean and moisturizing facial so simple, men need to be able to solve the facial skin oil more quick wash protect products. 。 % of respondents said they suffer skin give oil problem, and are using the oil products. The cleanser with lotion is often up to achieve the goal of containment, to remove surface oil, inhibit oil secretion. 17. 7% of respondents think l 'oreal fresh cleansing gel with l 'oreal accuse oil moisturizing gel effect is very good, can be face relaxed for a long time not out of the oil. Other respondents mentioned nivea man strength great containment cleanser with strength and repairing lotion match use effect is very significant, cleansing oil to clean thoroughly, but some people use the feeling after degreasing effect is too strong, face a tension. Refused to itself greasy skin care products, handsome men accused of fat man skin care is one of the major problems need to solve the skin fat, consumers will not be painted a layer of 'oil' on the face is aggravating this kind of discomfort. 84. 1% of respondents said they would not use feeling greasy skin care products. Biotherm men won the 11 powerful moisturizing lotion. 8% of respondents, natural and relaxed, the effect quickly. And handsome gentleman moisturizing lotion is greasy, used the brand of liu says, because do not want to change the brand, he gave up a rich handsome and moisturizer to jung and repair gels. Cleansing soap take a place among the cleanser with consumers eyeball, cleansing soap in the form of 'soap' distinguish from the other clean face product, avoid a cleanser dogfight. This poll, there were 12. 2% of respondents use cleansing soap. Respondents said YanFeng, now men's skincare market product variety, the POTS let him do not know to choose the good, so choose the more 'simple' cleansing soap, cleansing soap 'sounds not as feminine' cleanser '. YanFeng currently used is crystal clear muscle of kose cleansing soap, weak alkali, no dry, tight feeling after using, relaxed and comfortable, the cleansing soap contains oil control acne removing effect also make him satisfied. Part of the high-income man skin care concept to cultivate journalists in the survey found that is not the higher the income of people will pay attention to skin care. A salary of more than 2000 respondents has 7. 4% of the people only use soap is not used on the clean face moisturizer. Mr Xu Chuanpeng engaged in mechanical and electrical repair work, 41 years old, monthly income of 3000 yuan, skin cleansing with soap, only then apply some wife moisturizer. He thought that was in women's skin care products and cosmetics, men don't have to, not only trouble too feminine. The respondents to 'your concern to use protect skin to taste? 'The answer of the problem, the choice of' worry is considered feminine 'account for 10. 3%; Choose worry is thought to boast of 13. 1%; And there are 22. 4% of people don't want to go to shop or supermarket to buy protect skin to taste. Part of the respondents have high income, but the ideas and habits that they refuse to protect skin to taste. If you want to make the target audience consumers, need a long-term skin care concept and habit of culture. Wife girlfriend to buy industry from the perspective of women over the age of 20, 41. 3% said they currently use protect skin to taste the girlfriend or wife to buy. When man skin care products in logo, consider from the perspective of girlfriend or wife.