Domestic cosmetics industry should seek to develop in foreign brand product recall tide time

by:Lisson     2020-11-25
At present cosmetic safety problems appeared frequently, from the point of statistics for the first half of this year, some quality problems as big cosmetics industry leading product recall, let consumer for cosmetics safety alert to rally. There are industry analysts pointed out that now available in more wide cosmetics, consumers are more selective, competition is more intense, especially the consumers influenced by frequent security problems in various fields, and less confident about the safety of all categories of goods on the market, security will become the cosmetics industry to ensure the quality of products in the Chinese market has a good development of the necessary conditions. The cosmetics industry in China is now in the stage of growing power. The purchasing power of Chinese consumers are also enhanced, fashion consciousness is gradually formed, is the golden age in the development of cosmetic industry. Domestic cosmetics industry should be used in front of the security of a strict standard, in front of the Chinese consumers set up the image of a responsible, safe, it will influence the development of enterprises in the late. For in the international brand of cosmetics of recall, Chinese cosmetic industry much negative news. This support for establishing Chinese consumers in terms of domestic consumption idea is undoubtedly a boost. But for most born grassroots local cosmetics enterprises, how can you in today's market for both professional and financial strength to demand higher scale in the premise, should occupy a certain market share. A feasibility study of the Chinese cosmetics industry analysis and investment report, now China's cosmetics industry is not lack of market, but in the fierce competition in the market to win the favour of consumer is the current and future a period of the key issues in a relatively long period of time. Domestic cosmetics industry needs both guarantee the safety of the products, also need to stand out, the task is likely to be difficult. But as long as choose suitable for their own development strategy, will have a good future. Edit: note: henan
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