Domestic cosmetic into heavyweight cosmetics chain channel
by:Lisson
2020-11-27
Cosmetics chain channels, such as watsons is very famous at home and able to enter into such a heavy chain channel sales without some quality can't be sure, in the past for domestic cosmetic brand, basically stationed to success is difficult thing, but now the development of the domestic cosmetic brand continuously, already has more than 20 nissan brand can see in watsons.
So what kind of advantage these brands?
Can now enter the watsons nearly one hundred brands, these brand most of them are foreign brands, domestic cosmetic brand occupy the percentage of the total number is 20 or so, not including and watsons free cosmetic brand in Taiwan.
In the small number of domestic cosmetic brand, qualification is the oldest gough, is also very professional male nursing brand, has been involved in skin care, hair care and perfumes, and other fields.
The youngest of all was born in the us this year, a lot of people for this brand is also not very familiar with, but it can often see in watsons, and qualifications are older than gough areas currently only in skin care products.
The domestic cosmetic companies mainly concentrated in guangdong and Shanghai.
The two cities are very open culture atmosphere, relatively talent reserve resources are very rich, so the comparative advantage, congenital conditions for brand incubation can improve the sound environment, inside into the watsons 21 domestic brands, there are eight brands in Shanghai alone, guangdong area is seven brands, so the two regions in the domestic cosmetic brand competition very has the advantage, strength is very strong.
Except the two regions, and, of course, a lot of fight for the glory of a well-known brand in his hometown, baby jinshui and hainan are nanjing Beijing embellish pearl, these brands are local city famous trademark, and enjoys a good reputation both inside and outside, also has a great advantage in export, captured the heart of a lot of young consumers.
Edit: wang: Beijing
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