Domestic cosmetic companies desperate market outlook is not optimistic, 2)

Softto: the road ahead is unknown softto is give priority to dozen of functional products marketing. In years, with the red of the weight loss after soap made a fortune, brand development path has been relatively large. It is understood that in the years, its total performance is. One hundred million yuan, and net income of ten thousand yuan, and the years, the total performance of nearly doubled, while net profit rose by nearly %, is considerable. But, however, due to the domestic market supervision strengthened, marketing began to weaken, advertising after a strong rise, the advantage of softto dropped to lowest. So necessity softto only turning to ordinary cosmetics products, but to make matters worse, the cosmetics market competition is intense, form, softto did not succeed, but in the functional and ordinary dilemma. It is reported, in nearly four years, softto loss-making, have reached the point where they fight. But the novel successful marketing strategy planning is not so easy to come out, softto only began to the idea of a 'functional' to attract consumers. The personage inside course of study analysis, softto although the increased advertising propaganda, but years of losses, after all, is also a big burden for softto of huge capital investment, softto whether can bear still remains to be seen, and functional products and whether it can succeed is to market test. Bullies: the collapse of the overlord shampoo once seemed to disappear a hackney-coach 'over recent years. Speak of the overlord once glorious history, believe that many people have heard. Years, give priority to with Chinese herbal medicine of shining series shampoo market, only a year's time, will occupy the market share. %。 Thought would have been well in all bullies are dropped shrines in years. Hong Kong's 'next magazine' exposes overlord contains two 4-dioxane carcinogens, led to the brand image of overlord fell, performance is low. It is reported, from the year beginning, bawang group began to enter the way of losses, and 'gone'. Editor: huang rui