Discharge makeup the fire, to what degree?

Author: institute of art forward-looking industry statistics show that as of the previous years, basic products such as facial cleanser, cleansing cream cleanser category, such as growth rate from year % % down to years, but discharge makeup product stays more than % of the high-speed growth. In the past two years, as the cosmetics market growing, more and more local brands fight, break into cosmetics at the same time, also inevitably made articles on makeup products. To this end, art ( WeChat ID: pro) Visited wuhan, sephora, Watson, SaSa cosmetics store, combing the current characteristics of the makeup market. Makeup remover dominance in the system of the state food and drug supervision and management of administration for the record, registration information of the makeup water products, since the new article; Discharge makeup oil products for the record information altogether, since the new item; Discharge makeup fluid products were put on record information, there is new information for this year. From the record number, makeup, make-up remover and water discharge makeup oil products are almost equal, but in visiting the market, art ( WeChat ID: pro) Found that the discharge makeup water half in discharge makeup market. Among them, Watson and SaSa with discharge makeup product zone island region in the store. Watsons makeup zone occupies the area layer shelves, a total of more than one SKU, which display in the top three, in the most conspicuous position over a SKU are makeup water, other such as make-up remover wipes, discharge makeup oil, makeup products are displayed on the shelf at the bottom. And SaSa discharge makeup product display in cosmetics area, there are more than a SKU, fill up the whole makeup area % of the display area, main products are discharge makeup water. Offline so, not only on the Tmall search discharge makeup, according to the sales of products in the top 20, have for makeup water, accounted for the proportion of %. Why the record information and market conditions have such a large discrepancy? DE xin of cosmetic of senior technical specialist, said Jiang Yihua makeup water is relatively relaxed, mild, there won't be too sticky feeling after use, and use process without emulsifying, relatively simple and convenient. Consumers, on the other hand, makeup look is given priority to with light make-up, use discharge makeup water can meet the demand of basic makeup, so demand for discharge makeup oil is the product itself is not very big. According to polite to send data center trends report category, discharge makeup oil discharge makeup ability is stronger than the makeup water, but sales in general, not primarily because consumers not to use, but feel trouble don't want to use. And in brand, discharge makeup oil, discharge makeup fluid and other form of makeup products, on the one hand, can enrich brand product line on makeup category, on the other hand also can meet the needs of more customers. Makeup article also promote 'multiple effect', ( WeChat ID: pro) Found in a variety of 'a multi-effect' exposed to cosmetics, makeup products also uneasy cent, began to make an issue of 'multiple effect'. For example, l 'oreal triad water discharge makeup clean colour, claimed that discharge makeup, clean face, ShuRun 'triad', can not only removing the makeup look, more can cleansing and skin care. And from the page of Spain the BYPHASSE, has four unity skin care level discharge makeup water, claimed that covers the discharge makeup, clean and bright skin, moisturizing the big four. Jiang Yihua thought, to wash products, especially makeup products, the main efficacy or discharge makeup, clean, maybe because the composition of different products, not stimulation to the skin softer, but as for the maintenance of skin to moist, and so on, is more of a stunt to attract consumers. In addition, there are also some makeup products, makeup of be particular about 'speed'. For example, kose softmo Speedy series instantaneous net discharge makeup water, discharge makeup fast at the same time, in regard to commodity also claimed that a 'net'; Japanese brand fast water embellish makeup water of mandan, declared save discharge makeup to face the steps, step cleaning in place. Jiang Yihua thinks, the main step in place of discharge makeup product, clean to light make-up may be applicable, but for the thick makeup, still need to clean face, to ensure that the discharge makeup clean. Yuan makeup water is the most popular in the former Wen Tian cat discharge makeup product sales of the top 20, the retail price in one hundred yuan of the following paragraph. Relative to the month sales of tens of thousands of pen products, some makeup products with higher price, sales situation is not optimistic. On Tmall, for example, net pricing yuan estee lauder yan thoroughly discharge makeup oil, month sales pen, only RMB retail price of lancome quick clean eye makeup remover, pin pen. This, perhaps, is associated with the properties of discharge makeup product itself. Visit, in the process of art ( WeChat ID: pro) In wuhan a watsons store met a makeup water seniors are buying flowers seal, contact her make-up products for two years, also willing to cut his hand on makeup, lipstick, eye shadow, blush various styles can be chase trend, usually pay attention to choose such as estee lauder, snow show such high-end beauty makeup brand. But for discharge makeup product, she is holding the 'can' attitude. This is not to be alone. Polite to send data center category trends, according to a report about the makeup products, consumers prefer the makeup water of mass pricing, yuan and - within RMB yuan makeup water popular, including the following makeup water sales accounted for % of the whole makeup aquatic products market. Can be concluded from this, although people are becoming more and more aware of the importance of discharge makeup clean, makeup market also gradually expand, but on the price, most consumers are a relatively 'populist' bias within one hundred yuan price. Editor: huang rui