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Baidu data: dior leading high-end cosmetics
by：Lisson
2020-11-25
China's high-end cosmetics market by almost all import brand or joint brand occupation.
Big international group, the famous brand with high technological content of products and their strong financial strength continuously through the China markets.
According to taobao recently published data: cosmetics have become a sales income ranked third in the Internet industry, the market potential is tremendous.
People put more and more about 'image projects', high-end cosmetics brand price threshold is no longer a problem, the brand is the key to choose.
Internet users to retrieve data show that in the second quarter Internet users focus on high-end cosmetics brand is Christian dior (
Attention.
%）
, chanel,
Attention.
%）
And shiseido (
Attention.
%）
。
Dior, chanel belong to high-end brand, netizens to the attention of the two brands is only.
%。
On the nine of the ten brand is imported brands, is a sino-foreign joint venture brand.
Kan ranked ninth in the year by l 'oreal group acquired, in the second quarter as a joint venture brands appeared in the list, netizens attention to.
%。
Olympic year, kan successfully sponsored sports reporters their visit to China, for the use prevent bask in skin care brand, the press corps aid products including kan sunscreen with SPF, kan HuoYuan foam cleanser, etc. Products sell like hot cakes.
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