2008 cosmetics new dynamic global markets

Recently, a well-known market research firm Mintel global new product database ( GNDP) Predict the main cosmetics trend in the supermarket. David is the director of the company's custom GNDP solutions Jago also said that because of the trend when it comes to not just a fad, so consumers may take some time to perceive all of these cosmetics trend. Let's see below in the cosmetics market will focus on what look? A cosmetics new hot: natural products for consumers in the amazon basin and enthusiasm exotic material composition has is commonplace cosmetics and care product industry. Mintel's inference according to this phenomenon, more and more companies will introduce the raw material composition in the amazon. Some exotic fruits, such as acai and cupuacu in terms of its unique anti-aging efficacy is very famous, so cosmetics manufacturers compete to seize the opportunity to expand the Natura cosmetics series, so in the amazon basin of raw materials for the main ingredients of cosmetics, and other beauty products will be popular. In particular, is called 'the amazon youthful vitality' take the/guarana extract is a typical example. Guarana origin of the amazon basin, the first planted by the indians, the indians see the seeds as 'god', when they were used in hunting and fighting chewing guarana seeds, in order to gain energy. In Brazil to start production with guarana drinks, popular soon after, because of its strong tropical geographical characteristic flavor, guarana is widely used in food, beverage and pharmaceutical industries, with a wide variety of consumer crowd. And guarana contain caffeine, can gently and slowly, stimulate nerves, maintain the validity of the long, no harm to human body, and other sources of products usually work fast, but the duration of the short, guarana also can reduce fatigue and increase your energy. So in the food industry, cosmetics industry also gradually found and make full use of the amazon basin of the value of natural vegetation. 2 racial products popular Mintel according to relevant data and the research, said the future Fair - in a year Trade sales will continue to grow, consumers, without losing their affection for the ethnic product market will be more fresh, seasonal products. Three filling packaging can be popular in recent years, the growing problem of packaging waste became the various countries' people were. Some irresponsible merchants blindly choose high-grade compound packing with plastic part and light soft packing, made by post-processing harder or processing costs rise, become the 'white pollution' of the city. To this end, some developed countries due to the resource crisis and the double pressure of prevent and control pollution, develop 'green packaging'. Green packaging strategy also called ecological packaging, refers to the packaging materials to recycling, recycling, or natural degradation, and in the whole life cycle of products and the environment will not cause harm to human body of moderate packaging. Another Mojo Cosmetics company launched TITAN refillable lipstick ( TITAN to filling the lipstick) Is this the best example, on the one hand it is the most distinctive is the lipstick filler ( 子弹续杯) There is a different color, the color with the hydration of herbs essence, lasting do not fade, color quality high-grade shiny, can use for a long time, fill in. Mintel's, he says, packaging manufacturers will comply with the growth trend of consumer demand for ethical packaging products, more similar function products launched in years. Mintel's GNDP custom solutions, director David Jago also said that these products will also be more diverse, in order to better protect the environment, reduce the number of packaging materials used, so as to better adapt to the sustainable development of the society. Four natural products is popular reports of this trend, almost is no need to do again. Such as Creme DE jour Enrichie products such as no longer experimental tests on animals, but the manuka tree ( Manuka, a native of Australia myrtle tree) Natural raw ingredients such as honey. Market positioning is very clear, these products are those who advocate healthy and the pursuit of the external appearance of the consumer, in fact, the consumers are constantly expanding, Mintel's forecast years there will be many more such products on the market. Five return to simple market research firm Mintel also said that all kinds of cosmetics according to data and a return to traditional care industry will the trend of the raw materials and simple packaging. This is mainly due to the current cosmetics manufacturers to launch detailed product diversification, function, make consumers face too many choices, not suitable for their skin and health decisions. Therefore, material composition and packing may be the highlight of attract consumer attention. Six network marketing like 'blog' trend, cosmetics companies will be integrated into the modern network revolution, to consumer convey more information through the Internet. Traditional marketing will gradually relegated to a secondary position, more products will be transmitted through the network to the households. Cosmetics company by increasing sales promotion, online contest, knowledge interlocution, gifts or other methods to expand its sales network. Seven focus on men's cosmetics men and care are slowly rising and increasingly prosperous, but the gap still nots allow to ignore. Started relatively early, which on the one hand, Biotherm Biotherm company has some advantages in mature markets, its Biotherm home age fitness night recharge product is one example, allegedly can make the skin overnight resurrected with new vitality. Eight Mintel's bullish about teenagers market is forecast, because the market has been relatively saturated and mature adults, in a big city like New York, the children's market has also brought to the attention of the many cosmetics and care products company and a certain degree of development, there will be more focus on youth product market