Tripartite confrontation state of laundry detergent market big white tide diao card each accounted for sixty percent

Not only is the shampoo market occupation by a few big brands, nelson, years to years to the latest annual data shows the current domestic washing powder rolling pattern of real - — — White share of sales. %, the share of sales. %, topped the first; Ranked second in the sales of tide ( 。 %) And the third diao card ( 。 %) , top 3 occupies sixty percent market share. After visiting, super found that once lay by the blue moon, defend the new K G - Yuan of laundry detergent price positioning is secret, such as tide near sharply reduced to RMB, more supermarket staff told reporters, procter & gamble in the years after the launch of tide laundry detergent, and quietly offerings last month on ariel laundry detergent, called high-end brands, with K G G unexpectedly for promotion. Yuan. Nielsen's latest rolling annual data showed, white ( 。 %) , tide ( 。 %) , diao card ( 。 %) Three grabs the detergent market sixty percent of sales. And stand Bai Guangdong director republic director, said during the eleven white washing powder in stores sales in guangzhou more than package, about % year-on-year growth. Guangzhou sands carrefour's data shows, golden week sales of white the proportion of all detergent, % % year-on-year growth. After China cleaning products industry association the washing supplies statistics released by the national detergent market statistics, the number one is white sales share. %, higher than the second diao card only. %, killing is fierce. Since the end of the earlier this year when a laundry detergent war seems to have no rest, reporters visited business super, found that as the price of the blue moon has from the listing of benchmarking straight down to yuan yuan K G, and promoters also said, 'do activities as long as less than yuan'. With wei Lou ', defend the new mom and one optional brands such as Yang Gang valle group general manager thinks that the end of the year to date, because the market is still in the development of the first stage, and will continue until the middle of next year, also means that the price war will hit, the K G yuan price should be the industry's bottom line. Editor: note: WWW. hzpzs。 Net editor: note: henan