To spell the end of performance cosmetic companies reduce the price

From cosmetic companies, one manager said recently for some time, daily chemical products are in price in succession, including procter & gamble, unilever and l 'oreal have reduced the price, the main reason is that in order to be able to spell the end of the performance. Procter & gamble company is also want to do this is to make the company at the end of the year sales volume can be higher, however, by the end of the cleaning company sales the best state is flat compared with last year. That is to say, both foreign cosmetic companies and local brands in China, the current marketing pressure is not small. A reporter after the market survey found that the cosmetic enterprises not only the cost of raw materials is rising, selling pressure in the increase, the social overall cost has been increased. For example, artificial cost is very important. Now, many cities in China are put forward in the minimum wage, have risen in recent period of time, rose by more than fifty percent, so the enterprise labor costs will also increase. If blindly blindly rise in price in spite of this, companies will affect the sales, so the current cosmetic enterprise also is in a dilemma. In addition to outside, cosmetic enterprises also face a bigger marketing costs, in their power to enhance brand for big advertising investment, so can improve the added value of products. Procter & gamble company is currently the world's largest advertisers, although its under the condition of the marketing pressure reduced the quantity of advertising, but on the advertising expenses, it is still large. Facing the cost pressure, cosmetic enterprises only constant efforts to come out a suitable for their own path. At present, the slow growth in the global economy, companies also is very large. From unilever's financial data, for example, the data shows, the third quarter inventory levels have obvious than expected, under the influence of the Chinese market sales drop dramatically, its sales growth rate is very small, below market expectations. In addition, p&g also under big pressure, appear very obvious growth weak. Edit: wang: Beijing