The series of cosmetics packaging design is outlined

Especially the female cosmetics cosmetics, phyletic and various. As the manufacturer of cosmetic packaging bottle market increasingly fierce competition, the cosmetics business is to enlarge the sales of their products, but also have struggled to fluctuation full time is in the cosmetics packaging, publicity. Cosmetics function and role of more and more refined, and more and more cosmetics with integrated functions, class differences obviously, packaging form dazzling; Merchants in order to well at the same time, the use of publicizing their own products, cosmetics for the different characteristics, suitable for classification and packaging. The needs of the development of cosmetics packaging more and more should be individualized. Cosmetics packaging must be properly convey different personality consumption demand required by the cosmetics, the characteristics of different people aesthetic temperament and interest, in order to successfully implement cosmetics sales. Serialization of cosmetic packaging design. So-called series packaging design, it is to point to in a unified logo and font for the premise, with a different colour, water lines, or different modelling structure of merchandise packaging design for the tone of the same category, the requirement with the vision, with vision, both diversification, have integral feeling again. In the practical application of cosmetics packaging, there are generally two kinds of circumstances, one is: the same brand, the different function of whole series of cosmetics packaging, for consumers to buy, at the same time, make the whole price is lower than the total individual purchase price. A series of cosmetics, such as a brand to maintain the overall design style, and then use a larger container, will be set all kinds of cosmetics packaging, overall sales as a sales unit; The second is: the same brand, the same main function, but different auxiliary function of a series of cosmetics, or the same brand, the same function, but different formulation of a series of cosmetics, seriation design in packaging design. Such as a brand of moisturizer, its main function is to protect skin, but different auxiliary function, and as a brand of cleanser, its function is cleansing, but make the recipe. This kind of cosmetics series, the packaging design, the series of packaging design should comply with the characteristics of both reach the role of series packaging, and for consumer choice.