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How can cosmetic tubes be advanced
The second and third line market present situation and tendency of the development of local cosmetics
by：Lisson
2020-10-24
Second and third line of cosmetics market, has long been a local cosmetics sales of fertile soil, strict meaning, local cosmetics didn't climb over the markets in the real great hall.
With the acceleration of China's urbanization process, once in the eyes of multinational brands is not very lower-tier cities on the market, even the rural market, began to become their foray into the focus of the next.
And had an advantage of domestic brands, but really aware of the crisis has came to the door.
YiLiBi silk, one hundred generations, six years ago, cracewell, glass and other European poetry man brand is the mainstay of the second and third line market each get popular in the market, but today, it is difficult to find in the market its sight.
Jin Po lai, Mr Lai, the wizard, chants, spring embellish, doctor bai, who is not the wind a moment or a flash in the pan.
We don't want to see more local brands to become smoke traveler, want to see more, nature of hundred hall have the vitality of the national brand can dominate the future.
A lot of brand life cycle is 3 -
-
5 years or so, 3 years is to make a peak, then fell rapidly, especially in recent years, grow up, life cycle is short.
Like liquor, in henan province, one year pour drink a liquor brand is very normal things, no one brand like maotai, wuliangye can become permanent stars, generally a brand first crazy sea advertising, then it must be hot, when the sales ranked first, the second year is certainly had reputation, but have no sales, in the third year of this brand will soon be replaced by other brands.
This kind of fate, the local cosmetics brand many are difficult to escape.
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