The key to the development and growth of cosmetic

One of the keys to the development of cosmetics companies is to grow cosmetic bottles. The huge profits of the cosmetics industry are well known.

Numerous capitals have also entered this field. In addition to international traditional well-known cosmetics companies occupying an absolute share of the market, there are some local traditional cosmetics companies in various domestic markets. These companies have their own foundations for survival because of their traditional reputation, but they have to go wider. In the market, we need to carry out brand packaging operations.

Cosmetic bottle packaging

We all know that in addition to brand influence, the consumption of cosmetics has an emotional impact. This needs to play the role of cosmetic bottles. A cosmetic bottle that is exquisitely designed and meets the aesthetic requirements of women can always attract attention on the shelf, which may promote a final consumption.

Reliable product quality and exquisite cosmetic packaging have played a role in market development to a certain extent. It can be said that in the cosmetics branding competition, the 'packaging war' is a very important part. We all know that the homogeneity competition in the cosmetics industry is very serious. How to quickly update the design of cosmetic bottles and how to stand out in the appearance of cosmetic bottles is a constant concern for cosmetics companies. One of the keys to the development of cosmetics companies is to grow cosmetic bottles. The huge profits of the cosmetics industry are well known.


Will cosmetic packaging in the future be plastic bottles or glass bottles?

In the future, who will control the ups and downs of cosmetic packaging materials? Glass or plastic? In recent years, the cosmetics market has continued to expand. Driven by the strong growth of the cosmetics industry, the cosmetics packaging material market has become bigger and bigger like a snowball. There is a situation where the two powers of glass and plastic are competing for hegemony. In the future, who will be up and down?

Cosmetic packaging plastic bottle

Will glass decline?

For a long time, due to the inertness and impermeability of glass, the packaged products can ensure that the ingredients remain the same and maintain the integrity of the product. Moreover, in the consumer's impression, beauty products packaged in glass reflect the quality of the product, and glass packaging represents luxury. It is precisely because glass conveys the message of high quality, purity and product protection, glass is basically in the 'leading' position in the cosmetic packaging material industry, especially in the high-end cosmetics market such as perfume, which is basically a monopoly.

However, when the reporter visited the market, they found that the industry is not optimistic about the future of glass in the cosmetic packaging material market. Chen Jun, deputy general manager of Huayu Plastic Industry Co., Ltd., told reporters, “From the perspective of the entire cosmetic packaging industry, glass bottles have always been the mainstream in recent years, and this status may continue for a long time to come. However, it is an indisputable fact that plastic materials will gradually replace glass. This will be a slow process from quantitative change to qualitative change. In the past, glass could occupy 80% of the entire cosmetic packaging market share, and other materials accounted for 20%. In a few years, the market may evolve into a sharp decline of glass to 50%, plastics up by 40%, and other materials such as metal and paper will occupy 10% of the market.'

In Chen Jun's view, glass materials still have advantages that other materials cannot replicate in the short term. They have good hand and texture, but their shortcomings are also very prominent. 'A very serious defect of glass is that it is very sensitive to low temperatures. The temperature difference between north and south in my country is relatively large. After cosmetics from the south are transported to the north, glass bottles are prone to freezing and cracking. This has caused many finished products to be reluctant to use glass bottles. .'

On the other hand, high-end skin care products previously monopolized by glass bottles are gradually using acrylic with better performance, but the high cost of acrylic also limits its application to high-end cosmetics.

'Glass is a high-energy-consuming industry. The government has now strengthened its control over the glass industry. An obvious example is the government's strict control over the approval of glass manufacturers. Not only that, but there are also many problems in the use of glass bottles, such as before use. It is necessary to use manual cleaning and waste disposal after use.' Lin Weiguang, general manager of Shanghai Geyang Plastic Packaging Co., Ltd., told reporters.

As a cosmetics glass packaging material supplier, I do not agree with the gradual decline of glass. Li Jinhui, general manager of the cosmetics sales department of Glass Co., Ltd. believes that “the order for cosmetic packaging materials of Huaxing glass is still increasing, especially in skin care. Because of the outstanding quality of glass, plastics and other materials are difficult to compare, unless the product quality can reach the same level of glass.' Regarding the remarks that plastics are about to replace the status of glass materials, Li Jinhui told reporters that no matter how the cosmetic packaging material industry develops in the future, glass will have a place.

The strong rise of PET plastic

Regardless of the decline or continued expansion of glass in the cosmetics field, there is no doubt about the strong rise of plastics. Lin Weiguang told reporters, “Plastics used to be less used in cosmetic packaging materials, but now they are more and more favored by finished product manufacturers. The growth rate is doubling every year. The application of plastics in cosmetic packaging materials will be more extensive and will rise rapidly in three years. It should be said that it is the general trend for plastics to replace glass as cosmetic packaging materials. In recent years, the application of PET resin to cosmetic packaging materials has been rapid Development, to a certain extent, will accelerate the transformation of plastic instead of glass.'

It is understood that, driven by the continued strong demand in the cosmetics market, a large number of new materials have become the new favorite of the packaging material market in recent years, and PET plastic is one of the best. PET is the abbreviation of polyethylene terephthalate polymer. Because it can make up for many defects of glass material, it is popular among finished products. For example, its material is relatively lighter than glass, and its transportation cost is low. It can adapt to the north. Low temperature storage requirements. In addition, Chen Jun also told reporters, “The threshold for PET plastic is not high, and its production equipment can be invested several hundred thousand yuan. Due to the popularization of technology, the production cost of PET bottles is now declining. The current price of 1000ml glass bottles and PET bottles Both are around 0.9 yuan, and the cost of glass is higher after spraying and frosting.'

The rise of PET plastics did not happen overnight. Lin Weiguang told reporters, “Plastics used to be synonymous with low-end products. This impression still exists, but the change in consciousness has gradually been seen in mid-to-high-end products. Some high-end cosmetics have begun to use plastic as a The raw materials of the packaging materials, and the process effect is comparable to glass bottles. However, this transition will have a transition, such as a temporary transition to the combination of glass and plastic. For example, glass bottles and PET will be used in the suit, which is a gradual transition. the process of.'

Although the plastic packaging material market represented by PET is rising rapidly, it is an undeniable fact that even if glass will face many difficulties in the future, driven by the hot demand of the entire cosmetics industry, the total packaging material market has grown, and cosmetic hoses Manufacturer's orders continue to increase.