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Procter & gamble AD July New Deal: recovery of the price negotiation business
by：Lisson
2020-11-25
Month, China's advertising super large -
—
Procter & gamble (
China)
Began to implement two advertising deal: procter & gamble (
China)
All media buying negotiating business, a television and replace its purchase business agent.
From now on, procter & gamble (
China)
Internal purchasing department personally with each media bargaining at the negotiating table.
Before, this part of the living are made by agency services, in a transparent way of tripartite agreement.
The decision at that time become a hot topic in the almost all of China's advertising media.
According to the personage inside course of study to incomplete statistics, p&g China media delivery costs as - in recent years
One hundred million yuan, and increase every year.
'We could face tougher opponents.
'A media executives declined to be named revealed that they have already started thinking about how to deal with the big customer' advertising 'New Deal'.
At the same time, p&g also replaced its TV media purchase business agent.
Before, this part of the business mainly by the mass media to undertake, and in the future, the media will remain responsible for procter & gamble (
China)
TV scheduling and media communication.
For the 'New Deal' to launch the reason, procter & gamble (
China)
To give your official reply is, to make our products more efficient.
Month, p&g's new President and chief executive of McDonald (
Robert A.
McDonald)
Zhang, he has said in the future years in untapped markets such as India and China to win billions of new consumers.
'This could mean that need to be more and more effective advertising.
'The media said.
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