Price is not a cosmetic enterprise one of the best ways to reduce the rising cost pressure

Supplies the raw material is refined from the oil, because the first half of oil prices on the rise, coupled with the increase of labor cost. Increasing the chemical enterprise production cost directly, recently many cosmetic companies have announced price increases, in the face of fierce market competition daily chemical enterprises rise in price would reduce the product in the market competition ability, not rising corporate profits will be significantly reduced. How to digest the rising cost of daily chemical products is the key to the development of chemical company in the future. I think there are two ways to absorb cost increases. First, the research and development of new skin care products. Natural skin care in the market now is very popular among consumers, and pharmacological skin man skin care and baby skin care product is just in its infancy. These emerging category product prices are higher, can earn more profit, they all cosmetic market in the future with huge development space. Cosmetic enterprises can through innovative research and development of new products and digest the cost of daily chemical industry growth. Second, to lower the cost of production. Now many of the daily chemical products sales of all rely on advertising, please big-name stars on the famous television advertising, investment is very large, some even % of the product cost. These all input is not proportional to benefit all, enterprises in the future to reasonable allocate funds invest distribution, to more money on products research and development and client terminal services. Established in consumer brands, while it don't work immediately, but this is a long-term planning. In recent years the Internet development is very rapid, the network shopping by more and more consumers. The cosmetics information through search engines to find every day people reached more than ten thousand times, is still present a rising trend. Chinese netizens will reach after hundred million people, this is a very large group. Companies can pass network for selling, and publicity, in turn, lower the cost of the product. Now the cosmetic market competition is intense, Japan rising costs, product prices I think is not the right thing to do, enterprise should through multiple channels to digest the rising costs. www。 hzpzs。 Net small make up sun meimei finishing publishing editor: note: henan