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Precautions for packaging design of high-end cosmetics
by：Lisson
2020-09-12
Abstract: So how can we make a successful high-end cosmetics design? Use fashionable transparent elements Fashionable transparent elements are used in high-end cosmetic packaging design […]
So how can we make a successful high-end cosmetic design?
Use fashionable transparent elements
Fashionable and transparent elements are commonly used in high-end cosmetics packaging design. Clear and transparent packaging will give people a clear feeling, will make consumers feel the good texture of cosmetics, and the effect of promotion is also better than those of cheap and thin ones. Plastic bottles are packed a lot better.
Good visual effect
Visual effects are highly valued in the high-end cosmetics industry. Products must rely on novel packaging designs to occupy the consumer market. The packaging bottles can be added with pleasing patterns, and different colors can be used to distinguish different functions of the same series of products. For example, for the same cosmetics, the purple bottle is suitable for oily skin, the white bottle is suitable for dry skin, and the beige is suitable for dry skin.
Novel appearance design
In the design of high-end cosmetics packaging, the novel and fashionable packaging is as important as the internal quality of the cosmetics, and the details cannot be ignored, such as the bottle cap and the bottle body. The details are well done and sometimes can play a finishing touch. For example, in order to reduce costs for a perfume brand, perfume bottle caps are inlaid with different plastics. With the effect of a dull yellow metal bottle cap, the bottle still feels very high-end, and the sales are good.
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