Perfume is a foreign capital enterprise 'savior'?

Recently, the champ consulting market research report, the perfume released its latest report, Chinese perfume market potential, its growth rate reached nearly % in recent years, more than any other category of cosmetics. Not only that, China's market is still not saturated perfume, its huge potential for development. The perfume of the global market in the year is expected to reach $, this is the main driving force in emerging markets and innovative products. According to the survey, the current Chinese women only % regularly use colour makeup, % occasionally use perfume, so the potential of the China's perfume market is still not fully inspire, and huge space for development. Many foreign companies is very bullish on China market perfume, think that it still has the potential to discover. It is understood that the current China's high-end perfume market, completely monopolized by foreign capital, local Chinese brand is always in the position of the mid-range. In the year, the former name of perfume market is full of foreign enterprises in China, CHANEL, LVMH, coty, procter & gamble, l 'oreal, estee lauder, Mary kay, BURBERRY, SalvatoreFerragamo and Avon, the foreign capital enterprise account for about half of China's perfume market, share reached. %。 In China in recent years, the foreign capital enterprise sales slowdown in the growth rate, in order to spur the growth, the foreign capital enterprise are the choice of the overweight perfume market. A large shopping mall, head told reporters that in recent years in foreign perfume brands have growth, perfume market potential is still very big, many young people to pursue high quality life more and more, and starting point is the perfume. The perfume market at present, the gap between the Chinese and foreign brand is still very large. Domestic perfumes were a lot of artificial chemical synthesis, finished product is relatively inferior. Professionals suggest that domestic brand of perfume can combine domestic unique herbs or modified according to the Oriental human body characteristic to perfume, to long-term brand strategy management, and enhance the competitiveness of domestic brands. Editor: huang rui