Packaging design of modern and contemporary

Packaging design of modern and contemporary packaging design of modern and contemporary

a, packing history
- refers to the transportation, storage, sales in the process, in order to protect the goods, as well as to identify, sales and convenient use, with certain container, in order to prevent the external factors such as material and auxiliary material damage in the floorboard of the decoration. As early as in the middle of the 18th century, high-grade goods packaging has been formed. But when the purpose of packaging is to protect the safety of goods during transportation. So, the first is simply to the packing of the goods safety packaging. In the early 19th century, prosperity in commodities in wholesale and retail way to enter the market. This is part of the retailers are starting to adulterated in the low-cost no packing goods! Traders behavior lead to manufacturers soon lose their market share. So that manufacturers realize low-cost commodity packaging is needed to ensure the quality of the goods. Although, when people have a certain understanding of packaging. But the packaging is just the purpose of in order to protect the goods, also is the original packing. It's the single packing appearance, the same.

2, packaging materials packaging materials also is very rich now, paper, plastic, metal, glass, wood, ceramic, wild rattan, natural fiber, composite materials such as packaging materials, as well as adhesive, coating, printing materials and other auxiliary materials.
paper packaging, are very common in our life because it is easy deformation, light weight, strong expansibility. So, is widely used. But to advocate environmental protection paper apparently discouraged today!
plastic packaging - is resin as main ingredients, high temperature to finalize the design. Plastic is a kind of new packaging materials. However, it in packaging material utilization rate is increased year by year, in some developed countries plastic packaging has been slowly instead of paper.
wood packaging -- - is a natural material, after a bit of processing is available. Usually divided into two kinds of hardwood and cork and paper as from the perspective of environmental protection for wood packing material is not suitable for mass production.
- metal materials from more than 100 years ago, in 1809 the French invented the food jar hidden method, in 1841, the British invented the tinplate cans. Thus began the modern history of metal packaging. Metal packaging due to the complexity of processing, so the cost is relatively high. Utilization rate is not high.
materials - glass quality of a material is harder and more brittle characteristic is transparent, easy processing! But, very easy to damage to the application of relatively little!
3, packaging decoration
for standard can be divided into mass packaging decoration, sales character and culture.
mass --, commodities have their own customers, and strive to expand their customer base, so as to make the goods more marketable. Packaging decoration designers to make their work has mass, should be carefully considers for consumers, make packaging consumers use commodity's right-hand man and good advisers, in order to better service for consumers. To be able to think of some way to attract consumers is very important. Only the expansion of consumer groups can lead to better market efficiency.
selling sex -- one for consumers no use value of goods is not recognised by the market and consumers. Only is consumer need products to enter the market, to market competition. This is for consumers. However, manufacturers of goods are not always the consumers to know and understand. That is to say, must carry out publicity and promotion. Therefore, the packaging of goods will show the sales, to the performance and characteristics of the goods to promote, the interest of consumers. Let consumers interested in goods, consumer attention, increase the consumer's desire to buy goods.
culture --, now the packing decoration should not only consider the material requirement of the consumer, but also to consider the psychological needs of consumers. To reflect on the packaging decoration culture, make the packaging sends out a certain culture, has a certain social influence.
4, packaging design of modern and contemporary
today packaging design of modern and contemporary and very prominent problem. Relative to commodity packaging is one of the characteristics of the first direct expression to consumers, representative packaging must have his own age. Today, for instance, we can still see the Chinese cultural revolution are packed in strong red to packaged goods. This is a historical period of commodity packaging time reflect the time characteristic and the influence of the goods. While the contemporary sense of the packaging, discussion is very broad. Modern is determined by people's living standards and aesthetic idea. I think the 'modern' is more than we are now the aesthetic level, for people who do not willing to accept new things, 'modern' are not welcome. But, fortunately, the consciousness of innovation is now in root deeply solid around us. People have realized the innovation there will be no development. So, we are all in to accept new things, to accept new ideas. So, now some special very futuristic design also gradually accepted by people. However, we are accepting new things at the same time can't forget the traditional elements. Color, design and production of predecessors on materials are more than gave us a wealth of experience. The fine ceramic wine, with national representative pattern, with national characteristics. These can appear on the packaging design will bring us visual enjoyment. Conversion table packaging printing knowledge