Packaging design in China

Packaging design in China packaging design in China

in China, because of various system, various kinds of economic form, the coexistence of a variety of consumer groups, in the Chinese market has become the world's printing and packaging culture and packaging products. In large supermarket, different styles of packaging products full of beautiful things in eyes, everything, and on behalf of the Chinese national design style of product is few and the general lack of individuality and humanized design, in short, the whole of China packaging design market in irregular state.
Chinese consumption group characteristics
the characteristics of the Chinese people, Chinese consumers are very curious, easy to accept new things, learning ability is very strong, but because of China fully open speed too fast, thinking development to keep pace with economic development speed, strong invasion by all kinds of foreign culture, lead to the whole nation in the group unconscious state, in the national and international conflict, disoriented, makes the national brand and national culture is in a state of inhibition in the short term.
the gap between China and European design
environment differences: economic and cultural advantages of Europe in the high-end market in the world economy industrial chain, can output high value-added continuously design, research and development products to enter the third world countries to profit. While China is in the world economy industrial chain of low-end market, is positioned in the product processing and copy the link and the national enterprise in the doldrums, unable to realize the transmission of national culture, is more impossible to design the national character. We have to mention here now is in the midst of the rapid development of private economy in China, such as China's private enterprise in guangdong and zhejiang, jiangsu and other regions, while low starting point, but the development speed, but also to leapfrog development to the world economy. The rise of the national enterprises find a direction for China's national industry, let China established the confidence, the entire group of national brand loyalty is established.
different design concept: due to the European economic integration, can be in Europe's large supermarkets, see products from all countries of Europe, they are generally common to abide by international standards, and maintain their own national style again at the same time, we can according to the unique style clearly identify the product product, Germany and France. Their Chinese counterparts, on the other hand, too much abandon their own nationality, proud of conceptualization of foreign products mimic the wrong interpretation of the concept of the modern commodity packaging.
intellectual property system: developed countries such as Europe, the world has more mature system of protection of intellectual property rights, can through legal means to maintain the designer's design work is not infringed, from policy to ensure the execution of the design. And China's related system and the system has not yet fully established, in order to reduce costs, model and copied into the mainstream.
structure: professional design institute, professional design groups, and professional design organization is very active in foreign countries, while in China in recent years were introduced some loose organizations and universities, such as design, design institute, professional design salon, effective integration and utilization of these resources will take time, to give full play to its role.
design cycle: the Chinese market and overseas market consumption cycle is different, the general design update cycle is 5 - in Europe For six months, while China is 1 2 years, design itself must be in the negative, overthrow, and change for promotion, so the periodic length also to the development of packaging design plays a major role.
market segmentation: in Europe, personalized design into the mainstream, is not only need through the design to distinguish between different brand, even different types of the same brand products must be designed to distinguish their different characteristics, design become one of the means to interpret subtle and unique features. While China is just on the contrary, the Chinese product brand and product segmentation is not clear, even the design of different brand products also tend to be the same.
China opportunities and challenges of packaging design
China's huge consumer market as well as it with the rest of the world in economy, culture, trade and other fields of cooperation will bring Chinese consumers rapidly maturing, supporting the development of packaging industry, bring intellectual property such as the perfection of relevant laws and regulations, and bring valuable experience worthy of learning around the world, China's packaging design market will be rapid development in the change. But it will also face the challenge, the challenge from Europe, Japan, the United States and other outstanding foreign packaging design company of the pressure of competition, because both local design companies and foreign companies, the target group is consistent, namely service for Chinese consumers, and the foreign capital enterprise on design history, design experience, design concept is very mature, also very willing to take Chinese culture into their own design experience in order to better service for Chinese consumers. So, China's national design industry again in front of the challenge will be how? This is all the people in the industry and focus on the industry have to think seriously about. Conversion table packaging printing knowledge