Luxury cosmetics brand building environmental beauty makeup luxury packaging taking green line

by:Lisson     2020-11-11
From the data provided by the United Nations statistics, 90% of americans, 89% of germans and 84% of the Dutch in the choose and buy products, considering the environmental protection standard product packaging. Paul & middot; Crawford, the association of cosmetic toiletries and spices ( CTPA) Regulatory and environmental services department head thinks, buying luxury cosmetics shopping requirements of customers often involved in the general market sales expectations, so the luxury packaging as the product of the first image to suit the demand of the market.

it is understood that in order to meet the customer's consumption demand, chanel, l 'oreal, estee lauder, and many other international cosmetics group began to promote sustainable environmental protection packing plan and implementation. Use biodegradable recycled paper, natural resin packaging, plastic packaging or component replacement packaging measures is one of the numerous big luxury cosmetics brand or international brand companies commonly used methods. Most of these methods from luxury packaging material and structure are two aspects to consider, there are a lot of companies began to consider from the aspects of design and labels.

jas LanShiDai group in March of this year to start using How2Recycle label, use the label of product packaging will be sustainable packaging federation recovery GreenBlue. Japan FANCL cosmetics company chooses environmental protection in the carton and manual recycled paper, cosmetics containers, choose to use natural resin materials. In addition, p&g's pantene product also chose green packaging, Japan shiseido joined the biological plastic packaging.
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