High-end cosmetic packaging design?
The goal of high-end brands is to get a share of the high-end market. Of course, high-end consumers are not small sheep to be slaughtered. High-end products are characterized by high prices and high quality. High quality not only refers to the quality of the product itself, it also needs to be reflected in product packaging and after-sales service. In this issue, Haohe will share with you some experience in high-end cosmetic packaging design.
Before packaging design, we must first have an in-depth understanding of social factors, corporate culture, product characteristics, market environment and the characteristics of target consumers. Based on the knowledge of these conditions, the packaging has a preliminary positioning based on these conditions, and then the lust and style can be considered to form a preliminary idea of ??product packaging.
High-end cosmetic packaging design
So, what kind of packaging design can help the brand build the high-end image of cosmetics?
Unique ideas may not always impress others over time, but if you put forward this idea and make people think that you are the first, this will give priority to the attention of consumers.
This completeness can be said to be complete in category or complete in functions. If it is a series of products with complete categories, then there can be a certain logic in the design of the outer packaging, and the packaging products can also be transformed into a series. If it is fully functional, then the design of the outer packaging must be able to reflect its powerful features, not only do more homework in terms of meaning, but also more articles in terms of practicality.
is the texture that people often say. The texture of the silk scarf and the chiffon scarf is definitely not in the same grade, and the well-made laptop must be different from the rough one. Therefore, in addition to the design patterns and text on the surface of the packaging products, the materials of cosmetic packaging should also be carefully selected. For example, the editor of the lipstick shell feels that metal is more textured than plastic.
shape is also a very important part of cosmetic packaging design. If it is a simple style, you can directly choose a more regular shape, simple but generous. If you go for a luxurious style, then choosing the basic shape is not enough. You can also add some more subtle modifications.
Cosmetic tube field, where is the foothold in the future?
Nowadays, in order to meet the changing needs of consumers, whether it is basic skin care brands or efficacy brands, when most of them launch new series of products, they will launch matching products with instruments, aiming to realize the effective incorporation of brands through high-tech instruments.
How do small and medium-sized enterprises develop product of cosmetics.
1. Don’t make too many products. There are more and more small and medium-sized cosmetic manufacturers. Their products almost cover all kinds of cosmetics. You can see that there are many products, but in fact, they have many disadvantages. The first one is that the sales volume is not necessarily high. The 80/20 law states that 80% of the benefits of any entity come from 20% of the products, that is, 80% of the products can only contribute 20% of the benefits, which is not economic. The second one is that too many product lines are relatively backward in management, and their own strength is insufficient, enterprises can’t grasp the dynamics of consumers' hearts, so there are a lot of products which are not need by consumers. Third, most companies focus on speculation and bargain hunting. Too many product lines limit the development of an enterprise. It is difficult for consumers to form an understanding of the enterprise without a major product. And it is impossible to find the market position without the c
What standard should cosmetic tube have in respect of oxygen resistance
Cosmetic tube as a container of cosmetics, do not react with the products is the most important function of tube, cosmetic ingredients are easy to cause the reproduction and growth of bacteria, in addition to its own factors, there is a part of the influencing factors because of the impact of oxygen and water; It can be seen that, the most important factor of cosmetic deterioration is oxygen, all cosmetic tube needs to have very good oxygen resistance and gas resistance (prevent the fragrance molecules in the cosmetics and the effective molecules of cosmetics overflow).
Types and characteristics of cosmetic tube
Tubes are divided into single-layer, double-layer and five-layer tubes, which are different in anti-pressure, anti-penetration and hand feeling. For example, five-layer tube is divided into outer layer, inner layer and two bonding layer, and another barrier layer.
The importance of cosmetic packaging
Cosmetics are necessaries of our life, but its mission to beautiful life makes it a opportunities which contains huge business. The consumer market should not be ignored, as the competition of cosmetics market is more and more fierce, each tube cosmetics businesses is aim for expanding their product sales, which have struggled to the cosmetics packaging and publicity.
2018 Shanghai big Hongqiao fair, Guangzhou LISSON Plastic Co., Ltd. and you will be there
2018 the fair will again be strong in the Shanghai National Convention and Exhibition Center on 5.19-21 day, and Guangzhou LISSON Plastic Co., Ltd. will come to the same time. We will meet the exhibition with such products as non vibratory eye cream import instrument, double roller unique design hose and so on, and then lift the storm event of the whole industry chain!
About D19 Vibration eye cream tube
Innovative and practical packaging materials not only greatly improve the manufacturing technology, but also have more advantages in practicality than traditional packaging materials. This is a high-tech eye cream hose, bringing the eye cream package into a brand new era.
Development of cosmetics to promote the development of tube packaging
With the rapid development of composite technology of plastics and different materials, composite tube gradually enters a variety of different packaging fields, such as high quality cosmetics, with its excellent water resistance, oxygen resistance and other properties and good convenience. This is changing the traditional concept of plastic composite tube packaging only for simple packaging of low-grade products.
What are the customers' concerns about cosmetic packaging enterprises
In the choice of cosmetics package enterprises, first of all to see whether the qualification of the enterprise is in line with the requirements of the national cosmetic package production. If the enterprise's qualification is blurred, it shows that the enterprise does not meet the national production requirements and the quality of the product can not be guaranteed. So when choosing cosmetic packaging enterprises, we must check the production qualification of enterprises.
What is the two in one tube and how to fill it in the rear? And the application of the product in skin care
Unlike a single branch tube, the most intuitive tube is a tube in the tube, which looks like a single branch, but can fill two kinds of material at the same time, at the same time extruding. When the material is not used, the material body is separated, and when used, mingling and merging.