Health care products industry continuously strengthen channel with sympathetic

Recently, the domestic giant tomson times health announced dietary nutrition, company set up a joint venture with the giant American nutrition NBTY, won the 'natural' ( 自然的恩赐) And 'beauty,' ( 见过, RX) The permanent right and the right to use trademarks in China. Crazy rising cross-border electricity is attracts more and more imported health food giant to Chinese consumers. In jasonlam point of view, the new 'food safety' implementation will directly affect the health products overseas, the future business super, retail pharmacies can only import of vitamins and minerals. According to understand, to achieve national food administration of drug safety of health food ( Commonly known as blue cap) , overseas brands, on average, need for each SKU ( A single product variety) Pay cost of 500000 ~ 1 million yuan, and the time of examination and approval for up to 1 - 2 years. This is the domestic dairy enterprises biostime, after acquisition of Australia's second-largest Swisse health products company in the second half year period 'overseas Chinese capital + brand' pattern. On March 18th, tomson times health CEO jasonlam told the daily economic news 'reporter in an interview with talk about the future health care products sales channels will tilt to online, is expected to account for half 2018 years ago. Due to the new 'food safety' are tightening controls of health care products, business super, the traditional offline channels such as retail pharmacies imported health food will be very few. 'Health products import formalities for examination and approval is very complex, conventional time also is very long, many overseas enterprises don't have enough patience and time to wait. Plus a lot of big companies there are thousands of tens of thousands of SKU, if the item size is not very big, they are not willing to invest time and energy. 'Jasonlam said, according to the market situation can see clearly that the next four or five years overseas brands not offline channel sales in China on a large scale. At present, the dietary supplements industry is blowout. In 2016 ~ 2021 'issued by the forward-looking industry research institute of the Chinese Internet + health products industry market analysis report of foresight and marketing mode innovation, according to the Chinese health care products sales income over 190 billion yuan in 2014, including dietary supplements, the size of the market reached 100 billion yuan, up 12% from a year earlier. Cross-border electricity and the rise of overseas online shopping make import usher in huge opportunities for health. From Australia, the United States, New Zealand, Canada, Japan and other countries of supplemental bibcock has directly or indirectly to enter the Chinese market. Benefit from the second half of 2014, China imported cross-border open pilot, Australia brand Blackmore's in fiscal 2015 sales jumped by 36% year-on-year to 4. A $7. 1 billion, the Chinese market contribution of group revenues of about 40%. By contrast the traditional offline channels is not optimistic. Jasonlam tells a reporter, from the perspective of industry data of 2015 health care products in the entire network of sales growth is more than 100%, compared with offline pharmaceutical chain growth is only about 9%. By 2017 or 2018, online sales will account for more than half of market share. From the point of the industry trend, offline health growth has reached a plateau. 'Journalists from the state administration of food drug safety officer to online query, at present there are 748 registered in imported health food, and as many as 15646 kinds of domestic health food. If there is no 'blue hat', means that the products can't enter the pharmacy or direct marketing and other professional channels. Jasonlam believes that the future import health care products to enter the Chinese market, cross-border electricity will be the main way. But the field current laws and regulations are still in discussion, cross-border electricity importing health care policy risk. In the short term, policy still favor domestic health care products market. MORE + recommended product bottle PET health products bottle PET health products bottle PET health products bottle PET care bottle PET health products bottle PET health products bottle PET health products square bottle PET health products plastic PET health products bottle PET health products bottle PET health products bottle PET health products' Bowling bottle 】 PET health products bottles [ New arrival] Pet health products bottles 【 Preview 】 Acrylic health food bottle PS supplement bottle PS health food bottles of special tear cover cover