Foreign brand price increase each customer group remained stable
by:Lisson
2020-11-25
Month, estee lauder partial product comprehensive price increases in the United States, the news has once again attracted people attention to price of cosmetics.
Reporter yesterday visited hangzhou, a few big stores found that the pricing has not been shown.
The reporter understands, the zhuhai consumers 'loyalty' is higher, in cosmetic brand cosmetics prices affect customer base is not big.
https://www yesterday.
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The. net/reporters at estee lauder counters ask products prices, shop sales staff said haven't received notice.
Sales staff to introduce to the reporter, cosmetics for upgrading, rising costs, causing prices to rise and so on formula upgrade is very normal.
Generally high-end cosmetics prices are generally on the high side, consumers economic ability is good, so these big price consumers will not give up because this few yuan to buy, a stable customer base is also big defying the cause of the rise in price.
At the same time of increase in the price of foreign cosmetics sales, struggle of domestic cosmetics on the Internet said its customer base is stable.
Reporter noted that with the rapid development of cosmetics online sales, many in the entity shop is difficult to compete with foreign brand of domestic cosmetics sales in the network is very good.
Many domestic cosmetics industry insiders said, some brands have no entity shop only through online sales, not only save the cost, but also avoid the conflict with big competition in the entity shop, is also a important way to increase the market share.
Edit: jingjing
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