Domestic cosmetics bottle packing should be both 'traditional'
Now, cosmetics bottle packing in the fashion of young people on the aesthetic appearance and chase was very successful. Many cosmetics companies know their own consumer groups are mainly young people, so try to close to the young man's aesthetic, track their preferences. As a result, a lot of cosmetic packaging on the outer packing update changes very quickly, even some series is according to the form of a quarterly or annual change and improvement. Can say in the field of packaging, cosmetics bottles iteration speed is very fast. For cosmetics enterprises pay attention to the young consumer groups, and strive to meet and follow their demand is understandable. The author thinks that, however, some emerging cosmetics enterprises especially small, too heavy a sense of fashion and trend, cosmetics bottle packaging in terms of both 'traditional' and the classic but not very good grasp. Let's take a look at the 'I' dior perfume bottle, has long maintained a classic image of international well-known cosmetics companies usually have a classic series of cosmetics, cosmetics bottle packaging will also retain the traditional elements. Only in this way can establish brand image in the consumers' mind, this is worth thinking about domestic cosmetics enterprises.
The importance of cosmetic packaging
Cosmetics are necessaries of our life, but its mission to beautiful life makes it a opportunities which contains huge business. The consumer market should not be ignored, as the competition of cosmetics market is more and more fierce, each tube cosmetics businesses is aim for expanding their product sales, which have struggled to the cosmetics packaging and publicity.
What standard should cosmetic tube have in respect of oxygen resistance
Cosmetic tube as a container of cosmetics, do not react with the products is the most important function of tube, cosmetic ingredients are easy to cause the reproduction and growth of bacteria, in addition to its own factors, there is a part of the influencing factors because of the impact of oxygen and water; It can be seen that, the most important factor of cosmetic deterioration is oxygen, all cosmetic tube needs to have very good oxygen resistance and gas resistance (prevent the fragrance molecules in the cosmetics and the effective molecules of cosmetics overflow).
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