Domestic cosmetics bottle packing should be both 'traditional'
Now, cosmetics bottle packing in the fashion of young people on the aesthetic appearance and chase was very successful. Many cosmetics companies know their own consumer groups are mainly young people, so try to close to the young man's aesthetic, track their preferences. As a result, a lot of cosmetic packaging on the outer packing update changes very quickly, even some series is according to the form of a quarterly or annual change and improvement. Can say in the field of packaging, cosmetics bottles iteration speed is very fast. For cosmetics enterprises pay attention to the young consumer groups, and strive to meet and follow their demand is understandable. The author thinks that, however, some emerging cosmetics enterprises especially small, too heavy a sense of fashion and trend, cosmetics bottle packaging in terms of both 'traditional' and the classic but not very good grasp. Let's take a look at the 'I' dior perfume bottle, has long maintained a classic image of international well-known cosmetics companies usually have a classic series of cosmetics, cosmetics bottle packaging will also retain the traditional elements. Only in this way can establish brand image in the consumers' mind, this is worth thinking about domestic cosmetics enterprises.
The importance of cosmetic packaging
Cosmetics are necessaries of our life, but its mission to beautiful life makes it a opportunities which contains huge business. The consumer market should not be ignored, as the competition of cosmetics market is more and more fierce, each tube cosmetics businesses is aim for expanding their product sales, which have struggled to the cosmetics packaging and publicity.
How do small and medium-sized enterprises develop product of cosmetics.
1. Don’t make too many products. There are more and more small and medium-sized cosmetic manufacturers. Their products almost cover all kinds of cosmetics. You can see that there are many products, but in fact, they have many disadvantages. The first one is that the sales volume is not necessarily high. The 80/20 law states that 80% of the benefits of any entity come from 20% of the products, that is, 80% of the products can only contribute 20% of the benefits, which is not economic. The second one is that too many product lines are relatively backward in management, and their own strength is insufficient, enterprises can’t grasp the dynamics of consumers' hearts, so there are a lot of products which are not need by consumers. Third, most companies focus on speculation and bargain hunting. Too many product lines limit the development of an enterprise. It is difficult for consumers to form an understanding of the enterprise without a major product. And it is impossible to find the market position without the c
Types and characteristics of cosmetic tube
Tubes are divided into single-layer, double-layer and five-layer tubes, which are different in anti-pressure, anti-penetration and hand feeling. For example, five-layer tube is divided into outer layer, inner layer and two bonding layer, and another barrier layer.
Development of cosmetics to promote the development of tube packaging
With the rapid development of composite technology of plastics and different materials, composite tube gradually enters a variety of different packaging fields, such as high quality cosmetics, with its excellent water resistance, oxygen resistance and other properties and good convenience. This is changing the traditional concept of plastic composite tube packaging only for simple packaging of low-grade products.