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D1 is the net weight of cutting the cosmetics business, to develop their own brands
by：Lisson
2020-11-25
Month, BC mall D optimal is net foreign said, will be to the base of product category, because of its own brand profit has been achieved %, it will give priority to in order to develop its own brand.
The adjustment of cosmetics category on a large scale.
D optimal network was established in Beijing, mainly sales of fashion products, including clothing, cosmetics and accessories, etc. , women are the main consumers.
D optimal is prior to 'convenience' is a to the characteristics of comprehensive shopping mall, after the transformation of selling fashion products, in main brands.
D optimal network said the adjustment, before the end of the cooperation of dozens of brand, plans to focus on developing its own brand.
Chinese cosmetics investment promotion network land net of D optimal it is found that the page display overwhelmingly FEELMIND, poem if diffuse, Yousoo and small chestnut four brands.
And other such as ZARA, ONLY the number of brands such as very few and are on the page.
D optimal is the net made a dramatically cuts the cosmetics category, its CEO Zou Yuanming said contract cosmetics profits this year to less than %, so adjust cosmetics to only as the collocation of clothing accessories and accessories sales.
The adjustment D optimal is net said overall revenue will be affected by some, but the adjustment is in order to better development.
Edit: jingjing
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