By the home station 'tong dao' nivea was accused of cheating consumers

Nivea is a well-known German brand cosmetics, brand sale in multiple markets around the world, also won the reputation in domestic market. But that was once known as Germany's trusted brand enterprises recently under a TV news from Germany its exposure, according to its product has many problems, cheat consumer. Nivea is one of beiersdorf's global brand development, sales in Germany has more than one hundred kinds of products. Germany's a television in the heart of the 'test' brand columns target brand nivea was tested, the tester is professionals and consumers. Nivea four kind of product has been selected as the test object. Problem out on the test results, the results showed that the quality of brand products have great discrepancy and its propaganda. Nivea, the programmes suggested a cream packaging is too big, more than % of product, and on the publicity pictures may be deliberately shooting Angle adjustment to let the consumer feel product capacity greater feeling. And a 'diamond luster soft shampoo' no actual effect, is a publicity stunt. During the show in making warns customer, well-known brands are generally more use of the trust of the consumers, more 'cut corners' to the quality. For a nivea both UVA and UVB rays of sunscreen test found that the strength of sunscreen is very low, even less stalls selling cheap skincare products. And one of its advertising selling point of 'natural' is false, the product composition show that it is not natural. There is a kind of skin care products, known as the male can eliminate fatigue, it almost no efficacy. Holders of nivea beiersdorf group, the us has also launched an attack. He accused beiersdorf in order to reduce the tax in the global production of their products, in some countries the poor working conditions of employees, treatment is very low, and lack of the related security measures. www。 hzpzs。 Small net/editor: editor: xing xing: anhui