Borrow tariffs cosmetic 'bosses' end-to-end price rob in the Chinese market

Guangzhou daily news ( Reporter TuDuan jade) South Korea's largest cosmetics group amorepacific to guangzhou yesterday, according to the daily email from earlier this year began to cut Chinese retail brands, the retail price of an item, four brands, would cut % ~ %. The move is considered with estee lauder price cuts, after estee lauder announced pricing rules will be implemented in early, individual commodity reduction to %. Reporters learned that the international cosmetic 'bosses' choice by lower consumption tax adjustment, the price to seize the Chinese market, which means that the high cost performance home products will face a big challenge. To date, the Ministry of Finance released in website notice on adjusting cosmetics consumption tax policy, decision from (date) (month) (year), the removal of ordinary beauty, decorate class cosmetics to impose consumption tax, the cosmetics name of tax items changed its name to 'high-end cosmetics'. Levying scope including high-end cosmetics, cosmetics, high-end skin care products and complete sets of cosmetics, tax rate adjustment for %. In industry observers point of view, the consumption tax adjustment of 'price boom' is just a beautiful, its essence lies in increasing competition in China, performance under pressure, and act as purchasing agency, cross-border purchases, Japan 'bosses' choice initiative shown good performance in exchange for market to consumers. Daily chemical industry observers to CDH think zhao, estee lauder, l 'oreal cosmetics that Europe and the United States established giants, are experiencing performance slowdown in the Chinese market, the plight of peer competition. 'For young consumers, it is easy to accept overseas online shopping and bought a new mode of consumption, which makes the European and American brands under pressure. 'It thinks. 'The Chinese cosmetics market is rapid expansion, foreign brand price help consumption upgrade to meet the diversified needs of consumers, and promote the backflow of the domestic high-end consumption. At the same time, imports will become more and more competitively priced, this for cost-effective route part of the goods, is still a big challenge. 'The observers. Editor: huang rui