Basic knowledge of cosmetic packaging

With the rapid development of the cosmetics industry, mutual competition is becoming more and more fierce. Many businesses not only strive for excellence in cosmetics, but also devote themselves to packaging. The variety of cosmetic packaging arouses the desire of many consumers to buy, but do you know the basic knowledge of cosmetic packaging?

There are many types of cosmetics with different functions, and the form of packaging is novel and fashionable, dazzling. The packaging of general cosmetics is mainly divided into: glass bottles, plastic bottles, hoses, labels, cartons, etc.



A. Glass bottle (packaging knowledge)

1. Spraying/plating

2. Colored glass bottles

3. Silk screen, bronzing

4. Heavy, textured, high transportation cost

The outer packaging glass bottle body is very textured and high-grade; the bottle body is complete, stable, and smooth, and the thickness is basically uniform. There will be no cold bursts, cracks, etc., no obvious scars or deformation; the bottle mouth is straight and smooth, and there will be no Burr (burr), thread and other matching structures are intact and correct; the inside and outside of the bottle are clean; it is fragile.

B. Plastic bottles (packaging knowledge)

1. Single layer plastic bottle

2. Double-layer plastic bottle

3. Single layer imitation glass bottle

4. Airless bottle

The outer packaging design of the plastic bottle has soft and hard texture, complete, stable, and smooth body, basically uniform thickness, no cold bursts, cracks, etc., no obvious scars or deformation; the bottle mouth is straight, smooth, and no Burr (burr), thread and other matching structures are intact and correct; the inside and outside of the bottle are clean; it is not easy to break.

C. Hose (packaging knowledge)

1. Pipe diameter, pipe length/round pipe, flat pipe

2. Sealing, sealing, end cursor

3. Transparent hose, solid color hose

4. Offset printing, silk printing, flexo printing

The tube body is smooth, tidy, uniform in thickness, without obvious scratches, and the color is consistent with the standard sample; the seal is firm, without openings, wrinkles, etc.; it can be squeezed with force; basically, the mouth of the tube is packaged with tin foil to ensure a clean environment inside the tube



D. Labels (packaging knowledge)

1. Transparent label or white solid color label

2. Offset printing, screen printing

3. Material brand, sol period

Printed trademarks should have correct patterns, distinct colors, clear and firm handwriting; manual printing patterns are neat, clear handwriting; box head (sticker) printed handwriting and patterns are clear; certificate printing handwriting and patterns are clear, with factory name, inspector code, etc. mark.

E. Paper box (packaging knowledge)

1.Silver cardboard, white cardboard

2. Cover bright film, cover dumb film

The carton must be clean, upright, and flat, free of wrinkles, missing edges, or missing corners; the bonding parts must be firmly bonded, without sticking marks, cracks, and mutual adhesion, and the color is uniform, consistent with the standard sample.

With the fierce competition in the industry, cosmetic packaging is becoming more and more novel and safer. In the design of cosmetic packaging, the outer packaging full of personality and fashion can show the intentions of the merchants and the attractiveness of the products, thus contributing to the sales of cosmetics. To a critical step.

Packaging is only the external aspect of cosmetics, but in the final analysis, it is the quality of cosmetics. Only when the quality is passed can it be invincible in the highly competitive cosmetics industry.