Vigorously promotes the product key local cosmetic contrarian expansion

The little nurse, sibao, dabao acquired, procter & gamble, unilever's products crazy expansion, gone with the wind shadow, overlord, la domestic excellent brands stand, weak strong meat eating cosmetic market pattern brought more thinking. 'High-end area occupied by a foreign investment, low product profit is not big, the sound point is acquired, the living situation of domestic cosmetic brand. The way of innovation, is the enterprise products and upgrade. 'A specialized in chemical products research, experts say. Japan sea dilemma still journalists in the go see stores found that the major terminal consumer goods are try their best to highlight its own pile head or boot, some even have specialized personnel smiling face 'marketing'. Some brand is simply, sell shampoo conditioner, sell toothpaste toothbrush, or add quantity price. Even so, the research reality, wash protect brand sales better still is the public understand the identity of the brand, such as foreign p&g rejoice, head and shoulders, domestic float, overlord 'native' the healthy hair, raise hair 'Chinese medicine' and so on. 'Promotion is needed, but can move markets, or products. 'The personage inside course of study tells a reporter. He pointed out that product innovation is the key. Especially in the financial crisis under the influence of shortage of funds, the brand force than foreign brands, to express themselves through product marketing appeal is the most simple way of local brands. Such as first-line brand gone with the wind shadow launched the 'native' healthy hair, knocked on the health care market, eagle brand new one hundred rt mart, flowers, continuously introduce new products and new series. , gone with the wind shadow 'native' the healthy hair products with the world advanced microwave extraction, extraction of native plant extract and biological composite science and technology development, concentration and purity is higher than traditional plants, which for the chemical composition of the damage to the hair scalp, the 'native' products is to wash hair, raise hair, protect hair better choice. Aim at high-end: brand & amp; Marketing both in very long period of time, adjust the relationship between new channels, and better access to make continuous appreciation, become the future Chinese cosmetic industry over a period of time to go. Such as gone with the wind shadow adhere to the 'take root' style of product innovation on the basis of continuously optimize channel and service, make white, big growth strategy is put forward, make customers more dense, make value-added channels. But the channel need most is brand. 'Brand channel parallel, light grasp channels don't not talk about the product, and the light a lack of product brand is disabled. 'Gone with the wind shadow li cheng, general manager of company said. It is understood that in gone with the wind shadow product positioning to upgrade from the traditional consumer goods for consumer goods, fashion closely around natural 'native plants into the high-end market, let the tensile strength of the product and the brand interaction. Jeff bao 'native' the healthy hair product, have accelerated the cognition of the product and the promotion, the full wave shadow 'sunshine, health, energy' image. 'China Daily chemical industry should be out of the low level of competition, the need to forget the mentality of the leader, realize the brand, product diversification of spring in daily chemical industry to find new marketing point. The success of the 'native plants' health hair provides a good example. 'China Daily chemical association officials said. Economic crisis into winter, a poor environment. How to take decisions in the face of economic downturn, daily chemical industry, 'crisis' as 'the machine'? 'In the New Year, brand and product two-way simultaneously, deep channel, is the domestic cosmetic brand needs to be done, is to insist on doing things in the future. 'Looking in, gone with the wind shadow group general manager li cheng tai is optimistic.