Valle said who new because no two or three line market coverage plan

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by：Lisson 2020-11-25

Valle chemical assistant general manager Du Binglin netease financial exclusive interview today, and said, 'who's new laundry detergent currently focused on north shenzhen first-tier cities, not two or three line market coverage plans, nor for the number one cause of blue moon of laundry detergent market competition strategy. 'There are large Numbers of rural population in China, even the urban population, accept laundry detergent and the price is still a minority, so it does not have access to the second - and third-tier market conditions. 'Du Binglin said. For such a originated in Europe and America, in the United States market share as much as % of above products, Du Binglin think laundry detergent market share in China's future can be accounted for % is good. 'I think the year should be able to achieve % of the size of the market, there will be about. One hundred million people in the use of laundry detergent, costs about RMB a year, the market scale is about $. 'To defend new market positioning, Du Binglin pointed out that the trip to the market share is the first name, last year in the second half of last year to advertising has invested one hundred million yuan in the first half of this year, this year should still is the first name, but by the advertising campaign for market share is not long, who the new laundry detergent in the circumstance that does not have too much advertising ranks second, easily during a trip to reduce advertising into the first place.

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