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To assign to the brand, lixin in hose packaging innovation
Summary description 】 Packaging innovation, break through the traditional thinking, bring new ideas for the innovation of the industry. Good packaging for the product and brand model is of great value. For the cosmetics industry, packaging has not only is a simple externalization, functional packaging is increasingly popular trend in the future. Cheng Lizhi said that in the future, lixin will be in the form of division, in line with the small factory big trade strategy to explore the road of the development of the company, strive to become the cosmetics packaging quality suppliers. With the rise of a younger generation of consumers, cosmetics increasingly need to rely on packaging to attract consumers eyeball, appropriate packaging not only can stimulate consumer senses directly, can also be reflected incisively and vividly, the taste of the brand promotion of the competitiveness of the products on the great degree. So, in a serious product homogeneity of the cosmetics market, how to assign to the brand packaging, improve product force? For this problem, the plastic co. , LTD. , general manager of guangzhou lixin Cheng Lizhi in 'makeup master will be' the second session of the annual meeting and 2019 Chinese beauty makeup the network media conference the answer: packaging innovation. Packaging innovation, enhance the brand's high-end premium product in recent years the trend of the industry, consumer demand for quality is becoming more and more high, so the brand enterprises are also put forward higher requirements on packing, not only requires the packing can protect the goods, also can beautify the commodity, effectively show the characteristics of goods, to make it reach the effect of practical, artistic and individualized. In addition, in today's market is increasingly serious product homogeneity, product quality, performance, price even little differences in style, which makes packaging become one of the powerful factor product differentiation competition. Unique packaging, can let the product stand out, with its unique charm to attract consumers' attention, enhance recognition of the product. On January 1 this year, the act of the electronic commerce of the People's Republic of China ( Hereinafter referred to as the 'electric commercial law') Fall to the ground, at the same time of change and cosmetics industry chaos, also puts forward higher requirements on the brand. 'The implementation of the' electric commercial law ', the label content demand is higher and higher, a lot of words can no longer use, lead to many brands in the product name, label content to near to others, and so on. In this case, the only innovation in packaging, can truly solve the pain points of consumers. 'Cheng Lizhi said. In Cheng Lizhi point of view, in the consumer market to upgrade the packaging innovation is the effective ways to achieve differentiation competitive products, and enhance the brand premium to the source of power. Pay attention to original, lixin went on the market front 'personally, I think, in the consumers' mind, cosmetics should takes high-end course. But the present market, many packaging enterprises lack of initiative. As head of the enterprise, I think we should shoulder the responsibility, focus on original and create products that meet the market. Lixin has focused on the hose manufacturing, the hope can through innovation, assigned to the brand. 'Innovation, the hose Cheng Lizhi think can from the tube, material, printing process, supporting blocks of:' the new acrylic blocks on the market in recent years, for example, to change the position of the hose in the industry, make up a class, change the concept of packaging material. And functional vibration hose packaging material is also carried out in recent years to drive the whole of the cosmetics industry to another peak. 'In addition, at the conference, lixin also around product structure, function, brand power and consumer experience on innovation proposed the new train of thought, show the latest product achievements: the infinite vibration eye cream double roller massage hose, hose, 55 T scrapping tube, double tube (360 - degree magnetic beads A mother tube) , crease tube, etc. Seismic function, which is different from traditional promise vibration eye cream, hose lead human conductive principle, take the lead in mining by adding high-tech micro electric chip packaging materials and micro electric current intelligent sensor is designed, achieve no switch design, conducting the anion microwave current and use the human body, promote blood circulation. Conducting at the same time, through the human body, the infinite shock vibration eye cream hose is no longer limited to the skin, but in order to activate eye skin cells, the high frequency vibration with instrument greatly promote the metabolism of the eye and the absorption of paste, perfect to achieve the combined function of the 'container + instrument'. Silicone double roller massage hose installation of 40 degrees in environmental protection silicone massage bead, fitted to the skin, it includes temperature, make consumers to use up very comfortable and lifted. 180 - degree rotating switch can effectively control the paste use, more simple and convenient to use. 360 degrees of 'T' type scrapping hose, unique design and the 'T' type magnetic beads. Can have the effect of scrapping while touching, make the scrapping is no longer the pain. Let consumers enjoy at the same time can achieve the desired effect. Double tube ( A mother tube) Research is also a big surprise. A tube of double the design more environmentally friendly and save space, to the lavatory maximum consumer. Packaging innovation, break through the traditional thinking, bring new ideas for the innovation of the industry. Good packaging for the product and brand model is of great value. For the cosmetics industry, packaging has not only is a simple externalization, functional packaging is increasingly popular trend in the future. Cheng Lizhi said that in the future, lixin will be in the form of division, in line with the small factory big trade strategy to explore the road of the development of the company, strive to become the cosmetics packaging quality suppliers.