Three techniques of packaging design

Three techniques of packaging design packaging design three skills

in many commodity packaging grade, make consumers feel dissatisfied, and even boring, a direct impact on the sale of goods. Fierce competition for the current market conditions, is a curb on merchants or manufacturers. Naturally, it affects the economic benefits of merchants or manufacturers. This is mainly the basic quality of the product packaging design personnel and design level, thus lead to the grade of packaging design couldn't get on. And the grade of packaging design is primarily packaging design skills, if the skills to grasp, also there is no grade up and couldn't get on.
so, master the skills of packaging design should from which aspects? There are mainly three points: one is the color skill grasp; 2 it is to grasp the composition skills; 3 it is certainty of cultural connotation.
a, color skill grasp
color skill should be attention from the following points: one is the color and packaging are coordinate relations; 2 it is colour and colour contrast relationship. These two points is a key in colour is applied.
　　（ A) , colour and packaging are care
so, as the color and packaging are coordinate relationship between the where about? Mainly through the external packaging colors can reveal or its inner packaging items. Make the person a see the outer packing can basically perception or associated with the inner packaging was. For this problem, the author has repeatedly mentioned in the past, but if we can into stores to look on the goods, of many goods and failed to reflect the care of relationship. Make consumers not to think about its excellent packaging items for what. There are, of course, on product sales play a positive role in promotion. Normal external packaging color should be grasp so the same characteristics in different degrees;
　　（ 1) From industry progresses, food coloring the mass-tone attune of normal light yellow, pink to describe this gives a person the sense with warm and close. , of course, including tea, with green, drinks, with green and blue, alcohol, pastry with big red, children's food with rosy, daily-use cosmetics class and more normal coloring the mass-tone attune to rose, with the, light green, shallow blue, dark brown, is warm and elegant to highlight the twitters, clothing shoes and hats class with more is dark green, dark blue, brown or gray, in order to highlight composed the aesthetic feeling of elegance.
from the performance characteristics, in terms of food, cakes pastries class multi-purpose, yellow, golden yellow give a person with aromas of attacks; Tea, beer drinks such as multi-purpose red or green, a symbol of the rich and fragrant tea; Tomato juice, apple juice, multi-purpose red, concentrated show that with the nature of the item. Although some packaging looks from the mass-tone attune is not like the above said products with similar properties of color, but look carefully if the packaging design is from the expert, so, in its outer packing picture must have the point symbol of fine pen color piece and color dot, line and color with the prominent focus on content. This should be everyone's masterpiece. And some cosmetic packaging of some clothes, and even some wine packaging can find many examples of this.
　　（ 2) Color and color contrast relations
besides, color and color contrast. This is most easily in a lot of commodity packaging performance is very difficult to grasp. High caliber in the design, the wounds of the packaging effect is high, on the other hand, is the item. Popular in Chinese calligraphy and painting, so a words, called tight, thin monkey. In fact say is a relationship of contrast. Performance in packaging design, this relation is very obvious, and very common. These so-called contrast, contrast generally has the following aspects: the colour using depth contrast using the weight of the contrast color, the color use point to face than the use of the comparative color, the color of use and low contrast, color use contrast and so on.
　　（ 1) The depth of the color to use.
this in the packaging design coloring on the frequency of the most, the range of the most widely used. On a lot of print design ( Refers to the poster, hanging painting binding or situation) Very common. So-called depth contrast, design should be refers to the color depth on two colors ingeniously appear on a screen at the same time, and the perspective of comparative coordination, produce class effect. To lay a foundation is usually used as the light color of large area, and on it with dark composition, such as light yellow, with brown composition, or use in shades of brown yellow or white design line; Also like to lay a foundation with pale green; The composition of green; To lay a foundation of pink; Big red composition; Light grey to lay a foundation of; The composition of black soap, and so on. Use depth contrast, these are the colour on the packaging design in the form we can in some cosmetics on the package or on the packaging of some western wine, especially wine packaging is most common in Western Europe. Chinese way of changyu wine and shuanghui sausages and jay's meat packing are mostly in this form. This kind of packaging in Japan and South Korea are also common in Taiwan. It is shown by visual effect and lively, simple and modest, simple but elegant. Conversion table packaging printing knowledge