The sparrow current stores sold out of stock, heat up domestic cosmetics
by:Lisson
2020-11-25
When first lady with own brand clothing in China after the trip, the brand reputation, and then national skincare brand the sparrow gazelles are as a country gift giving, and quickly.
Reporters yesterday visited the market found that compared with the domestic brand before recession, in recent days, became the object of consumers are snapping up and sell out of stock in the sparrow gazelles.
Before many years, the finches antelope is a household name in China to protect skin to taste, but as the impact of foreign cosmetics, let many national protect skin to taste, including the sparrow gazelles, became the edge products, fade out the line of sight of people.
But, lady, as chairman of the recently visited to hundred birds current distinctions as a national gift, national protect skin to taste again attracted the attention of the consumers.
Reporter saw on twitter, many netizens to hundred birds current there is actually a childhood memories, have said they will buy the finches current products.
Reporter found in visiting a dealer timeout, the sparrow, the current products are all sold out.
Sales staff said that recently a lot of people came to look for the sparrow's current products, but nearly a week old product sales surge, the sparrow gazelles basically sales for the six months before a week.
Although the sparrow gazelles also have new products such as shower gel and sunscreen, but the old products, or blue iron box are the most popular.
Compared with the entity shop, hundred birds antelope species more abundant, online on taobao both familiar cream, and vaseline moisturizers, etc. , from the price.
To much.
Many hundred birds marked with a 'national gift' and the current single pinter words such as 'first lady', while Tmall mall hundred birds, head of the current flagship store also said that the recent surge in sales, especially the old product price cheap but classic.
The personage inside course of study says, as the first lady's gift effect, will drive the sales of goods a period, but the Chinese want to get long-term development, let consumer recognition still need a long way to go.
In addition to excellent product quality, but also need effective marketing strategy, and actively learn foreign brands marketing model.
Edit: jingjing
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