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The sense of touch and the relationship between packaging bottle bottle type
by：Lisson
2020-10-25
Touch is probably a kind of subculture.
Let's think about classic Coca-Cola contour bottle.
This beverage bottle designed about 90 years ago, in order to meet the bottling workers bottle at night can also need to touch.
Beverage bottle design without many versions, colour collocation is the unified world.
Touch the beverage bottle in a variety of cultures passed a pleasant feeling of coke bottle aroused feel the same in different cultures.
Swiss psychiatrist Carl Jung believed that humans can according to how they feel and touch the objects to what kind of value judgment to differentiate into different groups.
He thinks that perception is not conscious is unconscious, and based on the thinking is the judgment is not based on feelings.
Jung description to explain subculture about perception and judgment.
Under this view, the feeling may have the ability of communication all over the world.
In spite of the case of a Coca-Cola bottle, but the sense of touch as part of the marketing strategy has been largely ignored.
In 1994, the brand expert Paul 'wrote,' in such a typical s, you the opportunity to realize the meaning of the sense of touch is more less.
On weekdays, most people can accurately remember what they saw and heard in the day a lot of things.
So some what they touch?
We only know the meaning of the sense of touch in touch later.
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