The meaning of the packaging

At present, the packaging has become a powerful marketing tool. Well-designed packaging convenient for consumers to create value, create a promotional value for producers. A variety of factors can promote the packing into a marketing means to further development in the application. Because more and more products in the super market in the form of a buffet and discount stores sell. Now, the packaging must perform many tasks. Packaging has many meaning. Protect the goods, convenient for storage and transportation. The most basic function of packaging is to protect goods, convenient for storage and transportation. Effective product packaging can rise to moisture, heat and cold, prevent volatilization, pollution prevention, preservation, fragile, deformation, etc. Series product protection. In product packaging, therefore, must pay attention to the choice of packaging materials and packaging technology control. Packaging attract attention, indicate the characteristics of the product, give consumers confidence, form a good overall impression. Increasingly affluent consumers refers to the consumers are willing to bring good packing appearance, convenience, reliability and reputation, pay some money. Company and brand image has realized that huge role of good packaging design, it can help consumers quickly identify which company or brand. Each film buyers can immediately identify familiar yellow color packaging of kodak film. Packaging can also provide innovation opportunities. The innovation of packaging can bring great benefits to consumers, also brought profits to the producer. In 1899, the unity of biscuits innovation into a device with fresh packaging ( Cardboard, paper wrap internal, external paper binding) To make cookies shelf life longer than biscuit boxes, biscuit boxes, and (. Kraft foods company developed canned mixed cheese, so as to prolong the shelf-life of cheese, and make the company won the 'reliable' reputation. At present, the company is testing the sterilization pouch, it is made of metal mixing plastic containers, is canned and upgrading. Some companies first pull soft drinks on the cover of canned, or put the liquid spray push button can attract many new customers. Now, winemakers are trying to pull cover type cans and cartons, and other forms of packaging bags.