The importance of children's cosmetics packaging

Children's cosmetics and adult cosmetics packaging materials are exactly the same, but because of the printing and shape difference is very big, let a person can tell at first sight. In cosmetics company said department work, children's cosmetics packaging in terms of design must fully consider the psychological needs of children, according to their psychological characteristics and preferences designed to cater to children's vision, feel the packing of the products. Usually in contrast colour with lovely shape the appearance of the packaging. Cartoon design, shape is the most used in relatively free, arc design with more. Cartoon classes vs. Johnson children cosmetics packaging can be divided into two categories, one kind is cartoon class, another kind is' j&j 'class. The former is to cater to children's love for the lovely cartoon characters, the latter is a delegate with 'j&j' pursuit of simplicity and easy style. Cartoon class is divided into two kinds, one kind is cartoons appear cartoon stars, like 'TOMandJERRY', 'many la A dream', 'SNOOPY, etc. Such as guangzhou longitudinal da cosmetics co. , LTD. Production of 'TOMandJERRY' children would be known as' cats' image printed on the packaging, let children resonate, watching Tom and jerry cartoons, with lovely 'this' products. Another kind is ordinary cartoon characters. Li Mingliu thinks, relative to the cartoon type of packaging, packaging can support more j&j products price, because if it's just the cartoon class wrapping, Johnson & Johnson may have not include the general adult consumer groups. And at present there are a lot of children's cosmetics packaging also in imitation of Johnson &johnson, its reason is hope this kind of packing can be recognized by a wider customer base, so as to prop up its price. Mother decided to infant product packaging can be divided into 3 to 6 years of age and childhood 6 to 11 years of age. Referred to as the infant stage 0 to 3 years old, will only be sent after the age of 3) mature, is what we call the children. Babies baby is the use of children's products consumers, but not the product purchase decision. The real purchase decision makers is parents, precisely, the mothers. Therefore, the outer packing is particularly important to cater to the taste of the mothers. Love Yuan Yuan trade co. , LTD. , marketing manager, told reporters that the current new generation mother is China's first generation of only children, and parents are quite different, the older put great stock in on infant products. While choosing the makeup product key lies in whether to attract the eyes of the mothers. 'the important thing is to get moms feel buying products. 'on the other size also articles, such as pump of 1000 ml packing, because the baby young, mothers usually accompanied by bath, so using the large capacity of packaging, let mom and baby are used together. Because of life and consumption habits, consumers across the product packaging requirements are also different. The consumers in the north, for example, prefer packing colourful, colourful; While the south consumers prefer the clean and clear cool colors. What is noteworthy is that there is no corporate in the packaging design of child makeup glory, some manufacturers of children's cosmetics on the division of research, propaganda did not invest too much energy, such as adult cosmetics packaging new design every year, and now the children's cosmetics packaging that sells on the market, both years continuation of the same style, quality and packaging is not so good. Shunde reputation feng a technical engineer said, maybe change the packing in the very great degree is in its form, but the brand difference important started packing. 'the same rice, in a fast food restaurant and five-star hotels do is price difference is big, the sense that gives a person is different. So the makeup tong fluctuation full time is the manufacturer should be considered in the packaging. 'comprehensive perspective of cosmetics packaging