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L 'oreal group to set up r&d center in emerging countries
by：Lisson
2020-11-25
L 'oreal group add customers to win new goals, take measures to research and development center set up in China, India and Brazil, can make it more close to these countries with special needs of consumers.
Reported that l 'oreal group head, said the group % of cosmetics sales from emerging countries, while domestic sales accounted for %.
In the first half of group profits growth from these emerging regions.
In research and development group to keep up with the situation, therefore, to readjust, to speed up the set up r&d center in emerging markets, innovation is more close to the special needs of consumers.
This adjustment goal is not only in order to attract local customers, also a good investment environment to by China and India to develop new products, in order to enlarge the entire Asian and global markets.
This kind of 'reverse innovation' should be able to become a new standard (l 'oreal
Ever in Europe to develop new products to promote global)
。
Reported that, according to introducing, l 'oreal group currently developers famous, % of the workers are still focused on Europe and the developed countries, group a r&d center with only two in Brazil and China.
Of course, the basic research (
For years the research budget.
The third part of the hundred million euros)
Don't need all over the world, but even so, for example, the study of African hair still based in the United States.
Therefore, the group needs to be in other regions based on the research and development center as soon as possible.
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