High-end cosmetics market first began to heat up

The Spring Festival will come, each big market of consumers started up again, and high-end cosmetics market is gradually heating up, skin care products such as lancome, estee lauder, chanel brand sales in recent days is very obvious rising trend. At present, our country has become the world's second largest luxury consumer, this also caused a lot of high-end brand, for the domestic cosmetics market is no small impact. Reporter in hangzhou tower, hangzhou department store building, major shopping malls such as wulin Yintai to understand, recently with the advent of the Spring Festival, lancome, estee lauder brand sales have obvious rise. Lancome counters staff introduces to the reporter, at present the brand sales of tens of thousands of dollars per day on average, compared to day's sales growth, and consumers is a youth more. According to media reports, a line of cosmetics in China at present consumption group is expanding constantly, many young women are willing to part with or use the up and down unprofitable cosmetic skin care, a purchase thousands of dollars of international brand cosmetics also. The reporter interviewed the mall is random, buy cosmetics consumers found that relative to domestic brands, consumers more international brands. They generally believe that foreign brands more guaranteed quality. The personage inside course of study points out, foreign luxury brand advantage is very obvious, can provide the double assurance of quality and service, but also meet the psychological needs of high-end image consumers. Compared with foreign high-end cosmetics brand, China's domestic brands are facing a fierce competition pressure, on the product quality and service for consumer insecure and ability is insufficient in branding. Edit: jingjing