Foreign high-end brands are rise in price, domestic brands cautiously

SK - after New Year's day II has rise in price, and chanel, dior, such as shop staff told reporters, also will be raised in the month or early next month. High-end brand price is normal, but it also makes consumers worried about price with local brands will follow suit? Domestic well-known brands have recently said it would not follow price increases. Since years, foreign cosmetics and frequent pricing, pricing is generally between % and %. SK - II after New Year's day price, dior counters said its product also will adjust the price on the date of all, but gains much is unknown. Chanel shop also said he will adjust the price after June 21. Relative to the foreign brand continuously since the high prices, the domestic brands for price increases is particularly careful, the reporter contacted a number of well-known domestic brand's public relations director, said the temporary not be advised of price increases. Many industry insiders say, high-end cosmetics constant pricing is affected by the rise in the cost of raw materials is not very big, but rising in recent years, marketing costs for high-end brands also very pressure. High-end cosmetics raw material costs the proportion is very small, basic can't more than % of the total cost, but in recent years, marketing costs are bullish. Such as a high-end fashion responsibility within the pages of advertising two or three years ago price is in ten thousand yuan only, but in the past two years a page the inside pages of advertising basic should be in ten thousand yuan. In addition to marketing costs, foreign high-end cosmetics brand in the Chinese market of voice also is the main reason that the dare to rise in price. Channel department store in China, foreign brand monopoly for a long time, accounted for % or more of the market. And China's domestic brands, consumer loyalty is not high also, to its own market share, for prices still very carefully. Edit: jingjing