Daily cosmetics companies targeting women aged 50 to launch new products

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by：Lisson 2020-11-25

According to Japan's kyodo news agency, reported that Japan's cosmetics companies are over the age of target customers, constantly enrich conceal wrinkles or carry bright color of skin products. In addition to launch special brand, geared to the needs of customers of different ages have makeup method lectures. The move aims to attract economic condition is good, want to keep the young appearance of women. The population of Japan's communications ministry forecasts suggest that, since the Jane aging of the population aged women account for about Japanese woman. %, close to half. Work or even age still interested in activities very active, often meet with the people increased, which is one of the companies with new strategic reasons. Kose since month 'ELSIA' series in turn modified, for customers from previous to housewife to years of age or older. Before makeup, reflection of red light component is added to the bottom and foundation for the users to look good. To make presbyopia people can see that, kose magnified packaging text tag commodity characteristics. Allie cosmetics co. , LTD. ( Tokyo) Years introduced main brand 'COFFRET D & #; 'Gran' OR 'series. Is said to have new product on the loss of elasticity of the skin can be evenly attached, repeatedly daub can maintain the feeling of natural makeup. Shiseido years will launch a new brand. Last year shiseido, held all over the country free teach makeup skills 'shining MASTER SALON'. Fancl ( ). , of yokohama. Is given priority to with electricity channels such as cosmetics manufacturers are also trying to develop new products. Editor: xiao-li Chen

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