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The influence of packaging for cleansing milk market
by：Lisson
2020-10-15
1.
In the medium market, people buy cleanser, to refer to factors such as brand, price, product efficacy.
From this point, product packaging, and not as a tool to grab market.
2.
But packing also runs the brand, price and product efficacy also has potential links.
（
1)
A good art design style is equivalent to a brand logo, good packaging design is to create a good brand.
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2)
The packaging is integral parts of a product from production to sales, is must be input costs.
If we can reduce the cost, thought the product price can be reduced, or profits can be increased, so the price of the product and its packaging is closely linked.
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3)
A literal interpretation of the packaging is very important, that is the most direct channels, consumers know the product packaging is the text on the consumers know product efficacy, in other words, consumer is not recognized by cleanser is real effect, but those words.
Packaging art design also have to explain its effect, this effect may be subtle, but there is absolute.
For example, two cleanser is containing activated carbon, a cleansing milk packaging is white, one is black, consumers tend to choose black easily.
Above all, cleansing milk packaging on the market mainstream style is consistent, but some brand will have their own characteristics.
As for the influence of the market, the product is the key, the packaging is a secondary factor, but it's also a factor that cannot be ignored.
（
Source: sina blog)
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