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The development trend of cosmetics packaging design
by：Lisson
2020-11-18
With the continuous development of cosmetics packaging processing technology in recent years, as well as consumers appreciate level is increasing day by day, the competition of the growing importance of cosmetics packaging.
Cosmetics packaging design needs both protective and functional and decorative three parts, only of the trinity is the future development direction of cosmetics packaging.
In view of the future development trend of the cosmetic packaging design to introduce the next:
1, the preservation of cosmetics will occupy a market. Due to the factory in order to adapt to customer demand, manufacturing products do not contain preservatives. Manufacturers are filling in a tiny container, customers can be finished at a time, such as the essence of many brand is adopted the way of packing. The price is too high, this kind of cosmetics will not become the market mainstream products, but it is a sign of future fashion and luxury lifestyle, so there will be a stable consumer group.
2, the development of green packaging materials design. Many cosmetics manufacturers have begun to pay attention to environmental protection problems, on the choice of cosmetics packaging materials joined environmental consideration, consider these materials can be recycled, growing in line with environmental protection consciousness. In the field of cosmetics packaging, with the improvement of technical level, gradually highlights personalized display and packaging development innovation, the introduction of new technology and new technology and application, the characteristic such as the development of new environmental protection materials and alternative, safe and convenient packing will be more welcomed by the market.
3, multi-layer plastic composite technology. It can make the layers of different types of plastic composite together, once a model, you can choose any conceivable colour and design all kinds of containers. A multilayer plastic technology, plastic packaging on the one hand, can be completely isolated from light and air, avoid skin care products oxidation, on the other hand knead by different kinds of substances, wonderful visual effect in appearance and unique handle, improved the hose can be faltering.
4, vacuum packaging sadly arisen. Vacuum packing can protect contain fat, retinol and vitamin to protect skin to taste. It has higher protective strength, elastic recovery, another important development direction of vacuum packaging is outstanding functionality, it would be very important for a less complex container.
5, plastic bottles still occupies an important position. The advantages of plastic container has always been a light weight, strong and easy to produce. Through the efforts of the chemist and plastic manufacturers, plastic products and achieved formerly only some transparent glass properties. In addition, PETG is easy to be dyed all sorts of color, and even if treated with UV resistance, transparency is still the same.
smart businessmen know: packing can dry chemical products into a panacea. You can make goods graphically through the packaging design can make you satisfy customers psychological, spiritual and cultural needs, so as to promote sales. 'Packaging is often more important than holding in the inside of the product', this sentence is an obvious here.
so in modern cosmetics production, many high-end cosmetics packaging in up to 70% of all the product cost and the birth of a new brand in the cosmetics market more to build its market position by appropriate product packaging. Appropriate packaging not only can stimulate consumer senses directly, but also the grade of the brand can be reflected incisively and vividly. At this time of the packaging has static storage development from ancient times to modern circulation medium, it extends far beyond the packaging itself for the value of the goods.
in the modern society, the growing emergence of new packaging materials and technology for the diversity of cosmetics packaging provides a rich resource, glass, plastic, metal is the main use of cosmetics packaging materials. Glass because of its special light effect and satisfactory weight, permeate a natural sense of delicate, and become the main material of high-grade cosmetics, for high-end cosmetics or volatile and vulnerable cosmetics fragrance, such as perfume, typically using glass bottle to packing.
1, the preservation of cosmetics will occupy a market. Due to the factory in order to adapt to customer demand, manufacturing products do not contain preservatives. Manufacturers are filling in a tiny container, customers can be finished at a time, such as the essence of many brand is adopted the way of packing. The price is too high, this kind of cosmetics will not become the market mainstream products, but it is a sign of future fashion and luxury lifestyle, so there will be a stable consumer group.
2, the development of green packaging materials design. Many cosmetics manufacturers have begun to pay attention to environmental protection problems, on the choice of cosmetics packaging materials joined environmental consideration, consider these materials can be recycled, growing in line with environmental protection consciousness. In the field of cosmetics packaging, with the improvement of technical level, gradually highlights personalized display and packaging development innovation, the introduction of new technology and new technology and application, the characteristic such as the development of new environmental protection materials and alternative, safe and convenient packing will be more welcomed by the market.
3, multi-layer plastic composite technology. It can make the layers of different types of plastic composite together, once a model, you can choose any conceivable colour and design all kinds of containers. A multilayer plastic technology, plastic packaging on the one hand, can be completely isolated from light and air, avoid skin care products oxidation, on the other hand knead by different kinds of substances, wonderful visual effect in appearance and unique handle, improved the hose can be faltering.
4, vacuum packaging sadly arisen. Vacuum packing can protect contain fat, retinol and vitamin to protect skin to taste. It has higher protective strength, elastic recovery, another important development direction of vacuum packaging is outstanding functionality, it would be very important for a less complex container.
5, plastic bottles still occupies an important position. The advantages of plastic container has always been a light weight, strong and easy to produce. Through the efforts of the chemist and plastic manufacturers, plastic products and achieved formerly only some transparent glass properties. In addition, PETG is easy to be dyed all sorts of color, and even if treated with UV resistance, transparency is still the same.
smart businessmen know: packing can dry chemical products into a panacea. You can make goods graphically through the packaging design can make you satisfy customers psychological, spiritual and cultural needs, so as to promote sales. 'Packaging is often more important than holding in the inside of the product', this sentence is an obvious here.
so in modern cosmetics production, many high-end cosmetics packaging in up to 70% of all the product cost and the birth of a new brand in the cosmetics market more to build its market position by appropriate product packaging. Appropriate packaging not only can stimulate consumer senses directly, but also the grade of the brand can be reflected incisively and vividly. At this time of the packaging has static storage development from ancient times to modern circulation medium, it extends far beyond the packaging itself for the value of the goods.
in the modern society, the growing emergence of new packaging materials and technology for the diversity of cosmetics packaging provides a rich resource, glass, plastic, metal is the main use of cosmetics packaging materials. Glass because of its special light effect and satisfactory weight, permeate a natural sense of delicate, and become the main material of high-grade cosmetics, for high-end cosmetics or volatile and vulnerable cosmetics fragrance, such as perfume, typically using glass bottle to packing.
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