Laundry detergent growth 'powder' to make the transition to 'fluid' era

Published by the international authoritative market research firm Nielsen's latest report detergent in China market. The report shows, market of laundry detergent in China high speed growth, the explosive growth of laundry detergent market attracts many cosmetic brands to join, laundry 'liquid' era is coming. According to Nielsen data shows, the year-on-year rate of increase in sales and up to % in laundry detergent. Further showed a trend of decline while washing powder. Laundry detergent overcomes the drawback of traditional detergent, because of its easy dissolved without residual, gentle no stimulation, no hurt clothes not hurting hands advantages to win the favour of consumers. And represented by a trip a gleam of big brand launched a super detergency laundry detergent products, eliminate the suspicion of laundry detergent clean force, consumers accelerate the consumers from the 'powder' to 'fluid', laundry detergent epistatic rapidly become laundry to be bestowed favor on newly. The laundry detergent conform to the national 'energy conservation and emissions reduction' the sustainable development of the trend, is the inevitable trend in the future development of laundry detergent. With the high-speed growth of the laundry detergent market, each big detergent brands have also speed up the pace of laundry detergent market, because the market system. International brands, unilever stopped their laundry detergent advertising, with secret because aggressive step into 'fluid', guangzhou made white, and the price is 'married' zhou xun because of new style, cosmetic giant procter &gamble eyeing girding always ready to. By the end of last year, blue moon laundry detergent has dominated the Chinese laundry detergent market. % of the share. At this point, blue moon consecutive months to maintain the first national sales. Outshine others in sea change of laundry detergent market, in China the first brand of laundry detergent to the throne.