2018 China jewelry cosmetics industry development prospect analysis 【

According to statistics, in 2016 China's jewelry retail size exceeds 500 billion, according to statistics, 2017, 1089 tons of gold consumption in China, the five consecutive years as the world's gold consumer, of which gold jewelry and gold bars ( Block) The consumption of 696. 5 tons and 276. 39 tons, year-on-year growth of 10. 35% and 7. 28%, the recovery of gold and jewelry. Three or four lines and the city's surging house prices persistent income family increases, the consumer strength and intend to get a boost, consumption upgrading trend is obvious. Now age 18 Young generation, 35, accounting for 15 - China 70 - year - old town 40% of the population, the proportion will rise to 46% in 2021, as they enter the consumption boom, after generation of people's consumption idea and 60, 70 after completely different, they are willing to spend money, willing to consumption. Their consumption idea are more personalized, more willing to try new products and services. They are more willing to pay for quality and personality. Due to the promotion of the position of women in economic and, women's large consumer base and consumption ability so & other Throughout her economic &; The rapid development. The treasure in the association statistics, 1, 2015. 2 - 1. 40000 yuan level of women in jewelry buyers accounted for 77. 8%, 20000 yuan of above 75%, the female for jewelry consumption. In 2014, according to data measure & other; Throughout her economic &; The overall market size of about 2. 5 trillion yuan, is expected to be up to 4, 2019. 5 trillion yuan. China's gold demand and growth, 2011 - 2017 source: public information and related report: intelligence research advisory issued the '2018 - In 2024 China's cosmetics industry market research present situation and the investment outlook survey report 'Shanghai diamond exchange volume and growth, 2007 - 2017 source: public information to sort out the cosmetics market growth recovery significantly, vast room for growth. According to statistics, in 2017 China's cosmetics industry above designated retail sales of 251. 4 billion yuan, 2010 - CAGR of 16% in 2017, but growth is slightly decline year by year since 2011, growth is bottoming out in 2017 to 13. 5%, faster than the overall retail sales, and record in recent five years; Compared with 15 April 2018. 1%, had double-digit growth for 12 months. China skincare market scale is 169. 3 billion yuan, 2016-2011 16 years CAGR of 8%, slightly higher than the cosmetics industry as a whole. China is expected to protect skin to taste the size of the market is expected to be up to 223. 7 billion yuan, 2021, 2016 - 21 years CAGR of 6%. China's cosmetics market size and growth rate, 2011 - 2017 source: public information online channels to help the Chinese cosmetics break the competitive landscape, compete with international brand differentiation. Cosmetics industry in China by foreign brands dominated, due to the channel change and rise of electric business in recent years, overseas brand to new channels, new marketing under the condition of relatively conservative, brings to the domestic brands the chance to break the competitive landscape. Domestic cosmetics brand is expected to benefit from electric commercial channels dividends, maintain rapid growth. Since 2011, the cosmetics industry channels in department stores, supermarkets and hypermarkets share declined, and the on-line channel share from 5 in 2011. Up to 2% in 2017 to 22. 2%. 2017 domestic brands online sales proportion is much higher than international brands, is expected to benefit from electric commercial channels dividends, maintain rapid growth. Cosmetics online penetration in China, 2011 - 2017 source: open data sorting Chinese cosmetics and skincare market growth ( %） The 2012 - 2016 source: public data compilation
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